In 2023, the online/digital marketing industry is expected to be a $1.2 trillion industry. The competition for consumer attention is ferocious, and online marketers are always trying to find new ways to get their message out there and keep consumers engaged. Digital marketing is a very broad term, and we have seen a lot of […]
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Understanding audience response is crucial for the success of any business. Just think about how your users behave as they open your website. You might develop and implement a lead generation strategy by implementing time and resources which would bring in a lot of traffic too. But does the increase in traffic lead to successful […]
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Running a small business is no small feat and requires not just a lot of time but also effort. As a small business owner, you probably micromanage a lot of things, including selecting the right sales channels, perfecting your offerings, creating new sales strategies, and even researching your target customers. Amidst all this, you also […]
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Running a successful plumbing business has its own unique challenges. Most other industries focus their energies on targeting a specific audience or rely on seasonal upticks. Alternatively, you will need to reach out to two distinct markets throughout the year in the plumbing business. One is panicked customers with emergencies looking to find a nearby […]
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The process of building an online presence does not happen overnight. To increase the quality and quantity of traffic to your website, you need to invest in SEO. SEO is a marathon, not a sprint. Anyone who claims to help you get to number one on Google overnight either does not know anything about SEO […]
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Building a strong social media presence is far more than just a post on fan page. Social media listening tools and right approach to social media marketing aids in multiplying business capabilities, and take the customer journey forward and brand’s social media presence to new level. Customers and brands engage over social media platform and […]
.....In August 2016, Google announced that it would penalize and start rating down pages with interstitials/intrusive pop-ups in mobile searches. And, it’s already in place as, it was stated that it will be executed after Jan 10, 2017. The reason behind lowering such pages is obvious as interstitials cover up the entire screen hiding the […]
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In this age of social media, search engines put great emphasis on citations in their search results. A citation, simply put, is a direct mention of a brand or a business in online reviews, comments, blog posts, or social media posts such as Twitter or Facebook posts. These online citations help search engines build a […]
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A classic comparison from the world of digital marketing is the one between search engine optimization (SEO) and pay-per-click (PPC). Every organization inclined towards boosting its online traffic faces this dilemma. This long-existent debate has failed to favor any one particular technique over the other for more than one justified reason. Quite reasonably, there really […]
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With the industry of website designing, change is always in the air. Designers are always looking for new and innovative ways to catch customer attention and make a striking impact with their website. When designers think boldly, they can push the limits of interactions and engagements on a global scale. Here are a few latest […]
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In the upcoming years the E-Commerce industry is expected to grow further and reach a whopping 1.5 trillion US dollars in global sales by 2018. The one question treading through the minds of the industry players is how much of this huge pie is going to be theirs. Here are some smart trends and knacks […]
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