SEO FOR ACCOUNTANTS

As the internet is changing over time, users’ behavior and needs are shifting from regional to locally-oriented searches. It is estimated that more than 60% of internet searches have local intent, and approximately 80% of mobile searchers find information about a local business, including reviews and directions. Therefore, the answer to how local SEO is essential for accounting firms is simple: local SEO optimizes your business’s online presence as it is the key to appearing for the searches when people look for accountants or accounting firms in their city, town, or state. Additionally, as accounting firms target local audiences, investing in local SEO tactics helps move the firm’s marketing efforts.

Mostly, a mid-sized accounting firm spends 15-20% of its total revenue on digital marketing. But, if you want to have the most of your digital marketing investment, never go after any one-size-fits-all strategy that is served equally to every company from any industry. At the same time, 80% of accounting firms spend on digital marketing, but only 20 to 30% pay on customized digital marketing plans. Customized digital marketing strategies mean you apply techniques and tools tested and tried by experts to be suitable for you and your competitors, and the big players in your industry are using them. And your budgeting will vary from others based on what resources you are using to reach your goals. At Autus Digital Agency, we perform a competitive analysis before ideating a digital marketing strategy for your accounting firm. We consider your industry’s trending digital marketing tactics and follow Google’s primary ranking algorithms to ensure you get the desired result within your budget.

According to USA Small Business Administration, you must allocate 7 to 8% of your gross revenue into marketing, and around 60% of your total marketing budget should be given for digital marketing. According to studies, companies that spend 15% to 20% of their total revenue on marketing get expected results in less time. As there is no one-size-fits-all digital marketing strategy, the expenditure may vary for every company and industry. But you can set your digital marketing budget based on your goals and choose the right digital marketing tools that will bring you the best ROI.

SEO for accountants or search engine optimization for accounting firms includes industryspecific SEO techniques that work best for accountants and accounting firms. SEO services improves the ranking of the accounting website so that it frequently appears for relevant keywords used by the searchers while looking for accounting firms. Accounting is one of the most competitive industries, with many firms targeting the same audience. Therefore, only a strong SEO strategy can give you a competitive edge and help you stand out and grow. SEO best practices for accountants include keyword research, localization of web pages, guest posting, backlinking, local directory listing, posting reviews, and more.

If you have an accounting business and want to stay on top of online searches, digital marketing is the right choice. It would be highly beneficial to you if your local business frequently appears for “accountants in my area,” “accounting firms in city/state,” and other relevant keywords. And digital marketing makes that possible! Digital marketing is a costeffective and efficient way to target a specific demographic. It helps you reach a bigger audience and expand your business in less time by engaging with your customers and building healthy relationships with them. Digital marketing has a wide range of tools and techniques to choose from, and you can customize your marketing strategies considering your business goals and industry trends.

The definition of SEO is similar for any industry, and the same goes for accounting. But as search engine optimization works differently for different businesses and industries, SEO for accounting means a set of techniques that accounting firms and accountants use to increase their online visibility and attract more leads. As the internet is the first port of call for people looking for accounting firms, search engine optimization is vital for accountants. Every day, Google alone processes over 3 billion searches, and to get more visitors to your website, you must have prominence in search results. Search engine optimization works by delivering the most relevant content possible to visitors looking for accounting services. Google has specific algorithms to rank websites, and if your website abides by those factors, your website will perform better, and you are more likely to be higher on the search engine results pages.

Though it is challenging to market yourself as a new accountant amidst cut-throat competition, it is not impossible when you invest in proper marketing techniques and tools. Search engine optimization is the appropriate technique to consider in order to achieve a great return on your marketing investment in less time. Search engine strategies for accountants involve on-page and off-page SEO strategies that work together for higher organic rankings in search engines. We at Autus Digital Agency choose the right keywords, do competitive research, and build customized search engine optimization strategies to increase the number of visitors on your website and get you more opportunities to convert leads into customers. We also implement local SEO, guest posting, backlinking, blogging, and other proven SEO tactics best for accountants.