Are you struggling to rank your brewery website on Google? SEO for breweries has worked for many like magic, and this is your turn to embrace SEO and boost your online presence
In today’s internet-driven world, having a solid online presence is the bare minimum. According to the statistics, 50% of all internet traffic comes from mobile devices, especially for breweries. But unfortunately, around 46% of craft beer businesses worldwide do not have a website at all. Additionally, approximately 25% of the companies with a website have not optimized their websites for mobile searches. It is a fact that people prefer searching for a brewery on the go. If you were trying to run your brewery without having a solid web presence, that is impractical. To be competitive, you need more than a great website. Keep in mind that whenever any searcher searches for a brewery on Google, Bing, or other search engines, those search engines try to provide the searcher with the most relevant information. And if you expect those search engines to display your website in front of those searchers, you need high-quality content with strategically placed keywords and high search traffic.
At Autus Digital Agency, we offer tailored SEO services specifically crafted for breweries that align with their business goals. We also have the ultimate goal of driving new customers to your company through SEO for breweries. Therefore, we ensure that your website is optimally crawled and indexed by Google. We customize our SEO strategies based on that information and contemplate your industry’s market trends and competition.
When you target the #1 position of the search results, you cannot ignore the fact that there are hundreds and thousands of other breweries too that you need to outrank. The competition is ever-increasing as nowadays craft beer is suddenly everywhere – in pubs, restaurants, wine shops, and supermarkets. In such a scenario, how do you plan to cut the competition and create opportunities to become more and more popular on Google? While working with many breweries worldwide, we at Autus Digital Agency discovered that several opportunities for a brewery could be created by localizing the website. When you localize your brewery website, you will distance yourself from your national competitors and focus on outranking your local competitors and appearing for local searches. Many people are searching for “breweries near them” and breweries in specific locations. They search with geotargeted and location-specific keywords to know where the nearest pub or brewery sells craft beers. And when they find you on Google search results pages, especially on the top three suggestions displayed to them, you will get 5.7X more chances to convert them into your customers.
But remember, even the local SEO for breweries is not easy as the competition for the number one position is still there. Luckily, our brewery SEO experts know about the most proven tactics and techniques to back you up in the game of local SEO. As a part of your local SEO strategy, we create a Google Maps marketing strategy to help you dominate the local results.
Start Dominating Search Engines with Our Expert SEO Services For Breweries
Beer is among the oldest and most widely consumed alcoholic beverages worldwide for its several health benefits. It contains calcium, iron, vitamin, and fiber, and it has gained immense popularity and growth in the global market due to its constant modification and improvement in taste. The global craft beer market in 2021 was more than $100 billion, and it is expected to grow at a CAGR of around 11% by 2028. But like any other industry, the craft beer market is highly competitive, with thousands of breweries trying to make themselves easy to discover and result in high profits. In such a scenario, if you want to make your brewery stand out, SEO for breweries is the key. SEO differentiates a successful brewery from the one that is not. How? SEO is built upon Google’s ranking factors and keeps pace with the changes in the search algorithms to create a more refined search experience for the users. For that reason, when you use up-to-date SEO tricks and tips, you can remain at the top of the search results and attract your target audience to convert into your customers.
As a full-service craft beer marketing agency, we at Autus Digital Agency incorporate SEO best practices such as speeding up your website, securing your site with HTTPS, optimizing your site for mobile, focusing on user experience, creating engaging content, incorporating long-tail keywords, building links; and offer a collection of other digital marketing service such as social media management, email marketing, pay-per-click advertising, and more, to improve your chance of driving valuable traffic to your website, convert them into actual sales, and impact your bottom line.
Initial Audit
The first step involves having an understanding of where the website stands. Our team will consider factors like site structure, rankings, technical issues, and others to monitor its performance. After this, we’ll then provide a tailored SEO strategy to improve the brand’s online presence.
Pre-Optimization
Following the initial audit, our SEO specialists will proceed with website optimization, beginning with technical issue resolution, duplicate content analysis, fixing broken links, addressing Google penalties, setting up tracking tools, and establishing campaign activities to enhance website accuracy.
SEO On-Page
On-Page SEO plays a crucial role in attracting more organic traffic. We’ll optimize individual web pages to ensure that they rank higher in search results. We will optimize content, headings, images, and internal linking structure to ensure a successful on-page SEO.
Google My Business Setup/ Optimization
This is an important tool to improve a business’s online visibility. Our team will then set up or optimize Google My Business profile and make sure that all business information is correct and updated.
Monthly Content Marketing
Content is the king for SEO success. Our team will create and publish relevant blog posts, articles, and other engaging content to bring more visitors and build the business’s online presence.
Monthly Link Building
High-quality backlinks are essential for better search engine rankings. Our SEO experts ensure acquiring valuable backlinks from reputable websites in the industry each month to enhance the website’s credibility.
Monthly Reporting
Want to know what sets our SEO process apart? TRANSPARENCY! We ensure providing detailed reports highlighting the performance of the SEO campaign which includes essential metrics like rankings, traffic, etc.
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We are a group of passionate individuals who are excited to design and develop strategic business solutions to help you make an impact and be ahead of the curve.
Today, SEO for breweries is essential for having a successful online marketing strategy. SEO or search engine optimization is the process of improving your business website in ways that Google, Bing, and other search engines rank the website when users search for brewery-related keywords and phrases. More than 90% of people prefer researching online when they need to find a brewery, and they type a simple word on Google, scroll through the results and click the one that suits their needs. That’s why it is proven that SEO has the potential to make a significant impact on increasing your leads and sales. A successful brewery SEO strategy helps you reach out to a vast target audience in less time and by spending less money. SEO gets more clicks to your website than other paid online marketing strategies.
Today’s breweries and distilleries consider SEO a staple of their marketing strategies. More than 60% of marketers believe that improving their SEO strategy can improve their online presence. This means your competitors are already taking steps to gain higher rankings in search results, and a customized SEO plan is a must-have if you want to move ahead of them and stay competitive in your industry. An SEO plan that involves site assessment, ongoing website optimization and testing, keyword research, content writing, competitive analysis, and other critical movements can help you get the right kind of results that you expect from your investment. At Autus Digital Agency, we regularly check on the key metrics like traffic and conversions to ensure that your SEO plans are working; so that, we can accordingly and continuously improve our strategies.
Social media marketing is one of the essential elements of digital marketing for breweries, as it helps brands interact with their target audience and grow their businesses. Social media platforms, including Facebook, Twitter, Pinterest, and Instagram, have a vast number of users, and the number is increasing every day. Hence, if you want to equip yourself with organic and paid online marketing efforts, it is the right time to buck up and incorporate social media marketing. There are more than 4.33 billion active users on social media worldwide, and 90% of businesses that use social media increase their business exposure 5X more than others. The right ways to market your brewery on social media is to target the right audience, using branded hashtags, creating branded social media posts, promoting your social accounts in newsletters and emails, tagging your products to your posts, offering special social-only discounts to your target audience, setting up contests and giveaways, and more.
Google, Bing, and other search engines are where the majority of online searches begin. And Google itself gets 75% of those searches. If you want to promote your brewery website on those search engines to attract the searchers to your website, you need to abide by Google’s ranking algorithms. And as those algorithms are frequently changing, you continuously need to track them and make necessary changes to your website. If you want your brewery website to appear often on the search results whenever the searchers type any search phrase related to beer or brewery on Google, your SEO efforts need to be long-term. Even if you successfully rank your website on the top of Google once, SEO for breweries is still required to retain that position and outrank your competitors fighting for the #1 place.
Nowadays, people turn to the internet, especially search engines, whenever they need a brewery. And when they search on Google with the term “brewery” in it, Google crawls thousands of websites and ranks those websites based on their relevance and depending upon how well they are following Google’s ranking algorithms. SEO is all about improving your website and its content according to Google’s ranking factors. You need an SEO strategy to get Google to find your website and index you in Google search results pages. SEO ensures that your website is easy to crawl by Google and easy to find by your target audience.
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