Supercharge Your Medical Practice And Get Up To 950% More Patients Through Customized Digital Marketing Strategies And SEO For Doctors.
The majority of patients start their journey of finding a qualified healthcare professional online, usually through a search; and when they are done with their research, they typically convert by calling. To acquire more patients, doctors and physicians need to optimize their online presence to drive more appointment calls. Even the most renowned hospitals and doctors pay attention to their online visibility to increase conversions. More than 60% of people run an online search before scheduling an appointment in most healthcare verticals, and around 85% of them rely on online reviews more than personal recommendations. Therefore, having a solid online presence is inevitable if you want to influence more people to call your practice and book an appointment. SEO for doctors is the most convenient way to reach your target audience and convert them. It allows you to track your efforts, measure your ROI and optimize accordingly.
At Autus Digital Agency, we pay equal attention to conversion and retention to make your SEO investment more profitable in the long term. We deploy best SEO practices, including website creation and optimization, competitive analysis, keyword research, SEO-friendly content creation, local SEO, backlinking, and more, to acquire new patients, provide a better user experience, and generate calls. More than 80% of healthcare professionals we have served in the last 20 years with customized SEO strategies reported that their phone calls had gone 45% higher within three months.
We Provided Best Digital Services
AVS Heating and Air Conditioning (formerly All Variety Service Co.) has been providing HVAC and appliance services in the Washington D.C. Metro area for the past 30 years. A family-owned business, AVS Heating and Air Conditioning operate with a high degree of professionalism, transparency, and integrity. They serve more than 30,000 families in the Washington D.C. Metro area. They have forged alliances with some of the biggest brands in the HVAC industry.
Some competitors of the client include Arlington HVAC, Mannix Heating and Cooling, and DM Select Services. Many competitors of the client have high-quality links to their sites.
When someone looks for a doctor, they prefer going for someone located nearby. Therefore, their search terms might include a particular location, neighborhood, or town. They search for “doctors near me,” “physician near me,” and other geo-targeted keywords. Also, 70% of the time, they prefer calling only those numbers that appear on the first page of SERPs. The next thing they do is visit the Google Maps, Google listings, read Google reviews, and visit the website links that appear on the top 3; and to ensure your practice appears everywhere in their entire journey, local SEO is a must-do. Your SEO for doctors must start with local SEO. Local search is a potent and most important factor to have a competitive edge for your practice and to outrank your competitors.
At Autus Digital Agency, we leave no stone unturned when it comes to local SEO, as it helps accomplish your business goals quickly. We list your business in the most crucial business listings, including Google My Business, and Facebook business, and make sure that your listings are accurate and updated as required. Several benefits of focusing on local SEO for doctors include brand awareness, increased searchability, fueling your overall SEO efforts, and more.
SEO for doctors is needed now more than ever, even if you have just started with your new practice. The reason is simple. The number of people searching online for doctors and medical practitioners is growing every day. And gone are those days when people relied upon word of mouth before visiting a doctor. Previously, it was easy to get more appointment calls to your practice and outrank your competitors even if they had established medical practices; and now, as the searchers are armed with proper knowledge, it is not easy to show up in front of the right audience without the right piece of information, and especially at the top. Then how to dominate the market as a physician or doctor? SEO for doctors can help you improve your website traffic, rank higher for treatment and condition-focused keywords, convert your competitor’s website traffic, attract new patients, increase monthly leads, gain a reputation as an industry leader, and do more than you can expect.
At Autus Digital Agency, we offer customized SEO strategies, and each of our strategies is a combination of SEO best practices, including designing your medical website, generating online reviews from your existing patients, claiming your Google My Business listing, creating your Facebook business page, do extensive keyword research to show up locally and regionally, writing readable content to educate your target audience, fetching backlinks from high authoritative and relevant websites, and more. For more than 20 years and with a team of digital marketing experts, we have been helping medical practitioners invest their time and money in the best online marketing strategies that increase their website traffic, phone calls, and overall new patient lead.
Our SEO Process Starts With Conducting a Complete Audit of Your Website. We Evaluate the Structure, Design, and UX Of Your Website to Check its Performance of Google and Identify Potential Issues Your Site May Have. Once the Site Audit is Performed, our SEO Experts will Generate a Checklist and Relevant Reports Consisting of All Issues that Need to be Addressed. Your Website and Page may Include one or More Technical Errors and Other SEO Problems, Such As:
Our SEO Experts Will Create and Deliver an In-depth Investigation Of Your Website and Its Pages in This Step. Next, They Will Employ Tools Like Google Webmasters and Google Trends to Perform Keyword Research and Understand What People Are Looking For Online. Based On the Findings, They Will Create And Provide an Initial List Of the Best Relevant Keywords That Need to Be Targeted and Optimized. Once the List Is Created, They Proceed to Define the Keyword Objectives.
Next, Our Marketers Will Perform Competitor Analysis to Determine And Comprehend What Your Top Competitors Are Doing in the Industry and Which Keywords They are Targeting. After a Final Deduction, Our Experts Will Focus on Expanding and Filtering the Initially Built Keyword List. In the End, a Definitive List of Finalized Keywords Is Generated And Shared With You.
Next, Our Search Engine Optimization Specialists Will Begin the Process of Optimizing Different Aspects and Content of Your Website For Search Engines And Target Audiences. If Done Accurately, On-page SEO Can Attract and Drive Countless New Visitors to Your website. They will Focus on Improving Different On-page SEO Elements During This Step, including HTML, Content & Site Architecture Elements. They Will Review Your Pages and Optimize on-page SEO by:
Every Business Needs an Optimized Business Profile on Google to Build a Solid Online Presence, Attract More Traffic, Improve User Engagement, and Convert More Leads. That’s Why Our Experts Will Help You Set Up Your Google My Business Account and Optimize It. Once All of The Applicable Sections and Attributes Are Taken Care Of, Our SEO Professionals Will Focus On Optimizing Your Google My Business Account. That includes:
Your Page Content Provides You With the Power to Communicate Your Vision and Values to Your Target Audience and Site Visitors. In Addition, Content Optimization is Essential to Achieve Top SERPs Rankings and Attain Quality Traffic. Our Marketing Experts Will Ensure that Your Web Pages’ Content is Engaging, Informative, and Keyword-rich. Based on Audience Research, Journey Mapping, and Channel Selection, They Will Create and Offer Effective Content Marketing Strategies to Improve Your Website’s Credibility and Authority on Search Engines. Once the Content is Planned, Developed, and Optimized, Our Content Marketing Specialists will Publish and Share it Across Different Web-based and Social Media Channels. We Will Also Help You Repurpose the Existing Content of Your Website as Per Your Requirements and Content Marketing Goals.
There’s no Denying the Fact that Link Building is one of the Most Significant Parts of Your Overall SEO Strategy. Our Digital Marketing and SEO Specialists will Develop and Provide You With a Robust Link-building Strategy to Generate More Traffic and Drive new Audiences to Your Site. They will get High-quality Hyperlinks From Renowned Websites and Link Them Back to Your Business Site. Here’s How Our Experts Can Help You With Link Building:
Last But Not Least, Our SEO Specialists Will Track and Measure the Performance and Effectiveness of SEO Strategies and Campaigns that Were Implemented and Executed. They will Provide you With Data-driven, Analytical Reports on a Monthly Basis to Help You Understand What We Have Been Doing and How Much Progress has Been Made so Far. The Reports Will Give You a Detailed Analysis of Traffic, Leads, and Keyword Rankings For the Last 30 Days. You Will Also Gain Organized Insights into Your Ranking History, Click-through Rate, Backlink Profile, and Other Associated Conversions.
We Can Help You Grow Your Medical Business Online
We are a group of passionate individuals who are excited to design and develop strategic business solutions to help you make an impact and be ahead of the curve.
The success of a medical practice highly depends upon a steady stream of new and returning patients; and like any other business, the best way to expand the market base of medical practice is to use the latest tools and techniques that make the practice stand out. SEO for doctors is a suitable method as potential patients prefer search engines to look for doctors and medical practitioners. And when a doctor hires a dependable SEO agency for physicians, they don’t need to worry about learning new SEO tricks as the company offers customized SEO strategies that help the doctor reach their target audience by placing the doctor’s website at the correct position when people search on Google or Bing.
Medical SEO is all about combining online marketing techniques that help your potential patients find you easily. For instance, when a patient looks for a physician and types “doctors in my area” or “doctors near me” during a search, and if your practice is listed among the top three suggestions of the search engines, you get a chance to get an appointment call. Hence, it’s imperative to invest in SEO services for doctors to increase your opportunities to become more visible and get repeat patients. SEO brings qualified leads to your medical practice, increases your credibility, generates more traffic, creates brand awareness and reputation, and boosts your revenue.
Today’s searchers highly depend upon search engines like Google and Bing while searching for physicians; and by appearing on the top of the search results, you can gain their trust. When potential patients enter relevant keywords in search engines, they unknowingly lend credibility to those websites that appear higher on the SERPs. Therefore, the vote of confidence of a patient is directly proportional to your search engine ranking. SEO for doctors aims at increasing your online visibility and search engine ranking so that you can attract potential patients, get qualified leads, and impact your bottom line. SEO is proven to bring the best ROI among all digital marketing techniques, and it is the most cost-effective online marketing solution for physicians.
Medical digital marketing is an amalgamation of various digital marketing tools, techniques, and resources that help a medical practitioner achieve the required results, such as improving online presence, ranking their website, engaging with their new and existing patients, and at the end, increasing the revenue. At Autus Digital Agency, our medical digital marketing strategy includes creating and optimizing websites, doctor SEO, writing SEO-friendly content for blogs, guest posts, and web pages, email marketing, social media marketing, PPC advertising, backlinking, and more, to increase your practice’s visibility as well as your reputation in your industry.
It is challenging to learn about the proper marketing techniques, tools, and resources to promote your healthcare practice or clinic as a doctor or medical practitioner. Therefore, 95% of medical practitioners rely on a professional doctor search engine marketing agency to increase their opportunity of getting hired. At Autus Digital Agency, we customize each digital marketing strategy with digital marketing best practices, including website creation and optimization, SEO for physicians, email marketing, content marketing, PPC advertisements, etc., to increase online visibility, gain reliability and credibility, increase online traffic, increase ROI to acquire new patients, and spend less time and less money.
The healthcare industry is changing fast, and the competition among individual medical practitioners increases with time. Therefore, you need to have efficient marketing strategies to promote your practice and achieve a steady flow of new and repeat patients. As 54% of patients research online and trust the search engines to find a doctor, online marketing or digital marketing can help you stay ahead in the marketing landscape. With the right combination of digital marketing techniques, you can ensure that your potential patients know about your practice and feel compelled to book an appointment with you.
There is no doubt that even doctors can do digital marketing on their own to promote their medical practice. The goal of digital marketing is to gain new and repeat patients while reducing the overall marketing expenditure. And as there are many forms of digital marketing, choosing the right strategies that work best for doctors is essential. With no prior knowledge of digital marketing, it can be a little more expensive and time-consuming to streamline the right digital marketing tactics to reach your targeted patients. Therefore, a digital marketing plan developed by a professional and experienced digital marketing agency is what you need.
In the SEO landscape, there is one rule of thumb – you get what you pay for. This means your SEO strategy’s success highly depends upon what resources, tools, and techniques you are applying. Though one-size-fits-all SEO services for doctors seem inexpensive, they fail to bring in desired results. Therefore, to achieve success, a customized doctor SEO strategy is mandatory. Competitive medical practices spend at least $100 a day to outrank their competitors and bring desired results through search engine optimization. The budget varies depending upon multiple factors such as the competitiveness of the chosen keywords, the age of the domain, the competition in the market, and more.
Over 50% of patients turn to a search engine before scheduling an appointment in most healthcare verticals, and 94% of patients read online reviews to evaluate medical service providers. Additionally, around 5% of total Google searches are related to health. While these statistics are true, it goes without saying that online visibility is a must-have for doctors to get a steady flow of patients and to grow their practices. Medical practitioners and doctors who spend on the right digital marketing techniques, including doctor SEO, email marketing, content marketing, backlinking, drive 3X more visitors and appointment calls to their hospitals and clinics.
We are near you
1/10, Tilak Nagar, New Delhi – 110018, India
Spaces Penn Plaza 132 West 31st Street First Floor, New York 10001
57e Manley Rd, Whalley Range, Manchester M16 8WF, UK
19 Sudbury, St #1906, Toronto, ON M6J 3W6, Canada
