Whether you are a well-established real estate company or a newly started realtor fighting for online visibility, our proven real estate SEO services will make you stand out
After going through a turbulent time due to the pandemic, the global real estate market is showing some signs of recovery, and economists are expecting the market to rise by a minimum of 6.6% due to increased demand by 45 million millennials aged between 26 to 35 years to buy their first homes. According to studies, 86% of first-time buyers use the internet to find homes. They research properties and neighborhoods, contact agents, and even opt for virtual walkthroughs. And more than 60% are delighted with the process. To attract an outsized share of attention, remain competitive, and confront the challenges of other real estate companies, you must have a solid online marketing strategy that includes real estate SEO companies, as SEO is a proven way to reach your target audience and engage them with your brand.
In the last two decades, Autus Digital Agency has served as the best SEO company for retailers. We have witnessed SEO for real estate becoming a real game-changer. Realtors and real estate agents who invest in remarkable SEO services to increase monthly visits from searchers, generate thousands of new leads, and improve their revenue. Furthermore, our SEO strategy mitigates the need for paid advertising and ensures more traffic for your business. From building and optimizing your business website, performing keyword research, optimizing the on-page and technical elements, creating content, optimizing your website for mobile discovery and voice search, fetching backlinks to configuring Google Analytics to track your SEO performance – we include a wide range of proven and tested real estate SEO services to rank you higher on the search results and bring the best ROI.
When people search for real estate agents or realtors, they want the most relevant information. 97% of searchers trust companies from their vicinity more than businesses established miles away. For example, if someone is looking to sell or buy properties in Texas, a realtor from Florida cannot serve their needs the way a realtor from Texas itself can. Therefore, you also need to pay attention to your local existence and target your local customers alongside investing in national SEO. Businesses with a strong local presence can bring 135% more revenue than businesses without local existence. And local SEO gives you an excellent opportunity to engage with your potential local customers and create brand awareness. By choosing the right Local SEO techniques for real estate such as finding local keywords and incorporating them into your content, optimizing your website for local SEO, claiming your Google My Business profile, listing your business on different online directories, building NAP citations, and local link building, you can reach a large pool of audience when they search with geo-targeted and “near me” keywords.
However, the competition is stiff even in the local market, and you need customized and unique local SEO strategies for retailers to attract organic traffic and quality leads. At Autus Digital Agency, we rely upon data and information derived from competitive analysis and market research to identify the loopholes in your competitors’ local SEO strategies and make tailor-made local SEO strategies for you.
Start Dominating Search Engines with Our Expert SEO Services For Realtors
Does your website rank when someone searches with the term “realtors,” “real estate agents,” or “real estate companies” in it? Are you getting enough organic traffic and converting clients? If the answer to any of those questions is NO, there is a single reason for it – you need to start implementing SEO. SEO is inescapable and more significant than ever in today’s competitive market. As 90% of people looking for answers to their questions or for realtors and real estate companies turn to the internet, having a functional website and a solid online presence can help you get targeted traffic from search engines without spending a fortune. More than 70% of online users click on the top five suggestions in the search engine results pages, and it is possible to take advantage of this. All you need to appear in the top positions is the right SEO practices that put you ahead of your competitors and align with Google’s ranking factors.
At Autus Digital Agency, we consider all three main types of SEO services, including technical SEO, on-site SEO, and off-site SEO, to ensure that everything is working perfectly and as expected to impact your rankings positively. With over 20 years of experience and a team of real estate SEO experts who have worked with realtors worldwide, we pick only the best SEO concepts and theories and apply proven and tested SEO techniques to your website. We monitor your rankings, revise your SEO strategies and action plans as needed to keep you relevant, prominent, and popular, and ensure Google can crawl and index your website.
Initial Audit
The first step involves having an understanding of where the website stands. Our team will consider factors like site structure, rankings, technical issues, and others to monitor its performance. After this, we’ll then provide a tailored SEO strategy to improve the brand’s online presence.
Pre-Optimization
Following the initial audit, our SEO specialists will proceed with website optimization, beginning with technical issue resolution, duplicate content analysis, fixing broken links, addressing Google penalties, setting up tracking tools, and establishing campaign activities to enhance website accuracy.
SEO On-Page
On-Page SEO plays a crucial role in attracting more organic traffic. We’ll optimize individual web pages to ensure that they rank higher in search results. We will optimize content, headings, images, and internal linking structure to ensure a successful on-page SEO.
Google My Business Setup/ Optimization
This is an important tool to improve a business’s online visibility. Our team will then set up or optimize Google My Business profile and make sure that all business information is correct and updated.
Monthly Content Marketing
Content is the king for SEO success. Our team will create and publish relevant blog posts, articles, and other engaging content to bring more visitors and build the business’s online presence.
Monthly Link Building
High-quality backlinks are essential for better search engine rankings. Our SEO experts ensure acquiring valuable backlinks from reputable websites in the industry each month to enhance the website’s credibility.
Monthly Reporting
Want to know what sets our SEO process apart? TRANSPARENCY! We ensure providing detailed reports highlighting the performance of the SEO campaign which includes essential metrics like rankings, traffic, etc.
We Can Help You Grow Your Real Estate Business Online
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PRICING PLANS
We are a group of passionate individuals who are excited to design and develop strategic business solutions to help you make an impact and be ahead of the curve.
In general, search engine optimization or SEO aims at improved organic traffic, better ranking of a website on search engines, increased number of qualified organic leads, and more inquiries and sales. Real estate SEO services refer to many SEO best practices that work wonders for the real estate industry and are proven to make a real estate website readily available online. Specifically, SEO for real estate abides by Google’s ranking factors and turns a website into a credible and trusted source of information for online searchers. Real estate SEO best practices include competitive analysis, technical SEO audits, website and content optimization, SEO-friendly content creation, website optimization for local searches, building backlinks, and more.
If a real estate business wants to get the best results in increased organic traffic, qualified leads, and improved sales, SEO for real estate is the right strategy to invest in. SEO is an affordable online marketing strategy that brings in long-term and quantifiable results and allows you to build brand trust and credibility with your target audience. A professional and dependable real estate SEO company and the right SEO practices can enhance user experience and result in more engagement, traffic, and higher conversion rates. As more than 90% of people prefer searching on Google or Bing for realtors, the right SEO setup is a must-have for real estate businesses to appear before those searchers and get higher ROIs.
Absolutely yes. Real estate agents SEO is important for every real estate business, big or small. In the modern world, more than 90% of people prefer searching online whenever they need something, including a real estate agent or company. And when they search with specific key terms, the search engines crawl through thousands of websites relevant to the searchers’ queries. SEO strategies are built considering those search engines’ ranking factors and optimize a website and its content so that the website becomes eligible to satisfy the searchers’ intent. Therefore, SEO is the most cost-effective and proven way to increase the visibility of a real estate business’s website in search engines and get more traffic.
There is no one-size-fits-all SEO strategy. And if there is any, it is destined to fail, ruining your investment in terms of time and money. That is why big real estate companies spend on customized SEO strategies and hire professional real estate marketing agencies that offer tailored SEO solutions based on their website’s performance needs, the competition in their markets, and the tactics needed to align with their specific business goals. To generalize, most real estate companies get great results from their SEO investments and make monthly recurring investments of $3000 to $10,000, depending on their competitiveness, business goals, and budget. But it is always recommended to work closely with a real estate SEO expert to set an appropriate SEO budget and ensure that you invest in the right strategies.
Even though search engine optimization includes a set of standard practices such as keyword research, content marketing, link building, on-page optimization, site architecture optimization, semantic markup, and more, not necessarily each of your SEO campaigns will include all of those practices altogether. At different stages of your business, you will have other goals. Thus, your SEO strategy needs to be improved and tweaked to align with those goals. Hiring a professional real estate SEO company will help you choose exemplary practices based on your unique business goals and many other factors. Additionally, as Google’s ranking algorithms are highly complex and have thousands of different ranking factors, you must rely on a real estate SEO expert to determine the core metrics that would work best for you.
Search engines like Google use a set of rules, commonly known as algorithms, to determine which website or what pages to show for a given query. And those algorithms are dynamic, vague, and highly complex. However, to rank up on Google, you must consider three core metrics – links, content, and page structure – as search engines like Google evaluate those metrics to determine the quality of your site. If your website has links from other highly authoritative websites, Google will trust your website. In addition, if your website has unique and readable content relevant for any given search query, and if the content includes the keywords the online users are searching for, you will rank up on Google. The third core component is the page structure. The HTML code of your website must be impactful, and you must include relevant keywords in the URL, title, and headers to ensure that the site is crawlable by the search engines.
SEO for real estate companies is not an easy task as the effort of improving your site’s search ranking should be consistent. And the ranking of a website highly depends upon how well you are leveraging various SEO techniques and how often you optimize the website for search engines. At Autus Digital Agency, we only invest in the right SEO strategies that work for the real estate industry and especially for your business. Before we build any SEO strategy, we closely look at your existing SEO campaigns, your website’s current position on Google, your competitor’s SEO campaigns, and Google’s algorithm update. We use all that data and information to customize or tweak your SEO campaign so that it gives you a competitive edge and brings in desired results in record time.
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