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SEO  FOR ROOFERS

Make your roofing business more visible in front of 100% targeted and relevant traffic with a strategically-driven, creatively-led, and technology-friendly full-service roofing marketing agency.

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A Dependable Roofing SEO Agency For Bespoke Roofing SEO Services

Roofing websites on the first pages of the search results are the most trusted ones. And when homeowners need roofing services, those websites receive 90% of the service booking calls. If you want to be on that list and wish your phone never stops ringing, search engine optimization is what you need.

Our professional roofing marketing agency brings your website to top positions in Google organic ranking with a perfectly optimized website. At Autus, we work with proven organic strategies, combining the best SEO experts and advanced SEO tools to help you achieve your business objectives. For more than two decades, we have been helping roofing businesses struggling with poor online visibility, ranking, and traffic to grow optimally. Our customized roofing SEO plans are designed to improve your brand visibility so that you can relax, enjoy, and concentrate upon what you do best.

Severe snowfall, storms, strong winds, and other bad weather conditions can impact the roof of any building. And roof deterioration is a common problem in places where the climate is primarily snowy. However, when the roof of a building has been damaged, the first thing people need is to repair the roof. And since fixing a damaged roof requires specific skill sets, and there are different building codes in each city while designing and constructing a building, people prefer calling a roofing company marketing or roofers to accomplish the task.

If you own a roofing business and want to attract people looking for a professional roofing service company, you need to show up at each place where they are looking for you. And in the internet-drive world, more than 80% of people turn to search engines to find a dependable roofing company.

Improved Results with Proven SEO Strategy for Roofers

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AVS Case Study

We Provided Best Digital Services

Business Background

AVS Heating and Air Conditioning (formerly All Variety Service Co.) has been providing HVAC and appliance services in the Washington D.C. Metro area for the past 30 years. A family-owned business, AVS Heating and Air Conditioning operate with a high degree of professionalism, transparency, and integrity. They serve more than 30,000 families in the Washington D.C. Metro area. They have forged alliances with some of the biggest brands in the HVAC industry.

Market Competition

Some competitors of the client include Arlington HVAC, Mannix Heating and Cooling, and DM Select Services. Many competitors of the client have high-quality links to their sites.

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Target Local Customers And Generate More Traffic With Our Local Roofing SEO Service

It’s not enough to rank higher on Google if your website is not found for “near me” and specific search queries. Suppose your local customers search “roofing companies near me,” “roofing companies in city/state,” and they can’t find you as one of the top three entries. In that case, your competitors are getting that traffic.

At Autus, our team of SEO experts focuses on getting qualified local website traffic and bringing more leads and bookings. For more than 20 years, we have been providing best-in-class local roofing SEO services with 100% white hat and organic strategies to get our roofing clients to the top positions in Google organic ranking. We assess your potential competitors’ strengths and weaknesses and find out the keywords they are ranking for locally to give you a data-driven competitive edge. With optimized Google My Business profile and other relevant local SEO resources, we increase the value and authority of your business in the local market.

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LET’S START WITH A QUICK CALL

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Why Do I Need A Roofing Marketing Agency For My Business?

Imagine people searching for the phrases like “roofers SEO agency near me” or “roofers in city/state,” and your website is not visible to them. How do you think they will know about your existence? Search engine optimization increases your brand awareness for specific keywords so that people looking for roofing services can see your business rather than your competitors. As more than 90% of searchers use the internet when they need a roofing business, appearing in their search results can improve their experience with your brand. Google sends more people to your website and gets you more leads and sales when your website ranks higher.

At Autus, we define our Local SEO strategies by the keywords we choose to target your audience. We optimize your content for all the web pages, show your roofing portfolio online, list your roofing business to the top local listings, optimize your Google My Business, build links, create a solid social media presence, and follow many other technical, on-page, and off-page SEO practices to ensure your business comes up when people search for roofers in your area.

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Our Seo Process for Roofers

  1. Step
    1

    Initial Audit

    SEO Step

    Our SEO Process Starts With Conducting a Complete Audit of Your Website. We Evaluate the Structure, Design, and UX Of Your Website to Check its Performance of Google and Identify Potential Issues Your Site May Have. Once the Site Audit is Performed, our SEO Experts will Generate a Checklist and Relevant Reports Consisting of All Issues that Need to be Addressed. Your Website and Page may Include one or More Technical Errors and Other SEO Problems, Such As:

    • Broken Links
    • Missing Tags and Headlines
    • Duplicate Content
    • Slow Page Speed
    • Crawl Errors
    • URL Structure 
    • 301 Redirects
    • XML Sitemaps
  2. Step
    2

    Pre-optimization

    SEO Step

    Our SEO Experts Will Create and Deliver an In-depth Investigation Of Your Website and Its Pages in This Step. Next, They Will Employ Tools Like Google Webmasters and Google Trends to Perform Keyword Research and Understand What People Are Looking For Online. Based On the Findings, They Will Create And Provide an Initial List Of the Best Relevant Keywords That Need to Be Targeted and Optimized. Once the List Is Created, They Proceed to Define the Keyword Objectives. 

    Next, Our Marketers Will Perform Competitor Analysis to Determine And Comprehend What Your Top Competitors Are Doing in the Industry and Which Keywords They are Targeting. After a Final Deduction, Our Experts Will Focus on Expanding and Filtering the Initially Built Keyword List. In the End, a Definitive List of Finalized Keywords Is Generated And Shared With You.

  3. Step
    3

    SEO On-Page

    SEO Step

    Next, Our Search Engine Optimization Specialists Will Begin the Process of Optimizing Different Aspects and Content of Your Website For Search Engines And Target Audiences. If Done Accurately, On-page SEO Can Attract and Drive Countless New Visitors to Your website. They will Focus on Improving Different On-page SEO Elements During This Step, including HTML, Content & Site Architecture Elements. They Will Review Your Pages and Optimize on-page SEO by:

    • Reviewing the URLs of Your Existing Pages;
    • Updating Page Titles, Meta Descriptions, and URLs if needed;
    • Using the Right Keywords in Your URLs;
    • Placing and Positioning Targeted Keywords throughout the entire page;
    • Creating Unique Value Propositions For All Pages;
    • Planning and Including Titles For New Pages (If Necessary);
    • Including and Optimizing Your Visual Content, And
    • Adding Both Internal and External Links.
  4. Step
    4

    Google My Business Setup/Optimization

    SEO Step

    Every Business Needs an Optimized Business Profile on Google to Build a Solid Online Presence, Attract More Traffic, Improve User Engagement, and Convert More Leads. That’s Why Our Experts Will Help You Set Up Your Google My Business Account and Optimize It. Once All of The Applicable Sections and Attributes Are Taken Care Of, Our SEO Professionals Will Focus On Optimizing Your Google My Business Account. That includes:

    1. Writing a Unique, Catchy Description of Your Business;
    2. Providing Your Contact Information and Business Hours;
    3. Adding High-Quality, Relevant Images;
    4. Choosing and Highlighting Category-Specific Features;
    5. Getting Positive Reviews and Feedback From Your Clients;
    6. Answering the Questions Asked by People in the Questions & Answers Section, and
    7. Including Your product or Service Offerings on Your Google My Business Account.
  5. Step
    5

    Monthly Content Marketing

    SEO Step

    Your Page Content Provides You With the Power to Communicate Your Vision and Values to Your Target Audience and Site Visitors. In Addition, Content Optimization is Essential to Achieve Top SERPs Rankings and Attain Quality Traffic. Our Marketing Experts Will Ensure that Your Web Pages’ Content is Engaging, Informative, and Keyword-rich. Based on Audience Research, Journey Mapping, and Channel Selection, They Will Create and Offer Effective Content Marketing Strategies to Improve Your Website’s Credibility and Authority on Search Engines. Once the Content is Planned, Developed, and Optimized, Our Content Marketing Specialists will Publish and Share it Across Different Web-based and Social Media Channels. We Will Also Help You Repurpose the Existing Content of Your Website as Per Your Requirements and Content Marketing Goals.

  6. Step
    6

    Monthly Link Building 

    SEO Step

    There’s no Denying the Fact that Link Building is one of the Most Significant Parts of Your Overall SEO Strategy. Our Digital Marketing and SEO Specialists will Develop and Provide You With a Robust Link-building Strategy to Generate More Traffic and Drive new Audiences to Your Site. They will get High-quality Hyperlinks From Renowned Websites and Link Them Back to Your Business Site. Here’s How Our Experts Can Help You With Link Building:

    1. Differentiate Between High-quality and Low-quality Backlinks
    2. Identify Links That Are Worth Sourcing
    3. Check the Authority of Websites Used For Link Building
    4. Determine the Relevancy of Those Websites
    5. Embedding Obtained Links at the Relevant Position on Your Page
    6. Include Anchor Links in Your Page's Code
  7. Step
    7

    Monthly Reporting

    SEO Step

    Last But Not Least, Our SEO Specialists Will Track and Measure the Performance and Effectiveness of SEO Strategies and Campaigns that Were Implemented and Executed. They will Provide you With Data-driven, Analytical Reports on a Monthly Basis to Help You Understand What We Have Been Doing and How Much Progress has Been Made so Far. The Reports Will Give You a Detailed Analysis of Traffic, Leads, and Keyword Rankings For the Last 30 Days. You Will Also Gain Organized Insights into Your Ranking History, Click-through Rate, Backlink Profile, and Other Associated Conversions.

Why Choose Autus Digital As Your SEO Agency?

We Can Help You Grow Your Roofing Business Online

The Best Solutions for Our Clients

PRICING PLANS

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    FREQUENTLY ASKED QUESTIONS

    Roofing SEO is the process of increasing the visibility of your roofing website in the organic search results of Google for specific keywords. It helps roofing companies rank higher on the search engines like Google or Bing with proven SEO tricks and techniques. As homeowners prefer searching for a roofing company online, your roofing business must be present in the search engine result pages and help them solve their problems. By not implementing SEO, you lose leads and sales to your competitors. With proven roofing SEO pros strategies and an optimized roofing website, you drive more prospects to your site and increase conversions.

    When keeping your roofing business up and running, it’s essential to figure out what steps you can take to market your business. As homeowners prefer searching for SEO for roofing business online, you cannot rely upon Yellow Pages or newspapers to bring business anymore. Thankfully, many digital marketing solutions can get more leads and clients to your business. Most roofing businesses nowadays leverage search engine optimization to dominate the online searches. A professional roofing marketing agency can suggest and implement the right tools and techniques to advertise your roofing work online.

    More than 70% of roofers say their revenues have been growing steadily ever since they started implementing online marketing in their business. Some of the best online practices for advertising your roofing company include website optimization, creating SEO-friendly content, social media marketing, email marketing, pay-per-click, local business listing, guest posting, link building, online reputation management, retargeting, etc. But remember, each roofing company has its own set of business goals. Therefore, the marketing ideas that would work best for each of them may vary. A professional roofing contractor marketing agency can help you determine and implement the right marketing ideas that align best with your business objectives.

    Most homeowners nowadays search for new roofing companies online to work with before deciding. And that is why SEO for roofing companies became an integral part of success. At Autus, we take all necessary steps to rank your roofing business higher on the search engines. We start with creating and optimizing your business website to make it SEO-friendly and customer-ready. We research for some of the best roofing keywords that will help your business show up in front of your target audience. Remember, as homeowners prefer hiring roofing companies from their neighborhood, it’s necessary to show up for the “roofing companies near me” searches too. By signing up for your Google My Business listing, we effectively market your roofing company locally.

    There are plenty of SEO opportunities available to market and grow your roofing business online. At Autus, we suggest and implement the best SEO strategies for roofing companies based on what’s suitable for your company and what’s trending in your industry. Our roofing SEO services include SEO audit of your website, website and content optimization, keyword research, competitive analysis, creating and optimizing your Google My Business profile, advertising your roofing work on social media platforms like Facebook, Instagram, LinkedIn, and Twitter, email marketing, social advertising, remarketing, and many other activities that align with your business goals.

    We have been asked this question thousands of times in the last two decades while doing roofing SEO for various roofing businesses. The simplest answer to this question is – SEO takes time to bring sustainable results. There are many factors, including the age of the domain, the level of Google’s trust for the website, the competitiveness of the search landscape and the keywords, the type of SEO being performed, and many more, that impact SEO success. For most businesses, it takes approximately three months when the ranking begins to increase. It might take up to six months for an old domain to see desired results in SEO campaigns. And new domains can start seeing results after 12 months or more.

    As a roofing contractor SEO, you know about the cut-throat competition in your industry. As roofing businesses serve locally, your competitors are trying to get the same customers as you do. And it can be very challenging for you to outrank your competitors and make your potential customers choose your business. Roofing SEO services help your website rank well for relevant and targeted keywords and bring quality traffic to your site. As more than 85% of homeowners use the internet to find roofing businesses, SEO is a must for you. SEO for roofing companies is a cost-effective way to attract leads, generate sales, and impact your bottom line.

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