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Local SEO: What It Is, How Does It Work, And How To Do It

Did you know over 30% of people learn about local businesses online? Yes, that’s true. There is no longer an era of traditional marketing and people have adapted to the change by shifting their marketing strategy. And, the more surprising part is over 80% of local searches lead to conversions. This is an eye-opening fact […]

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May 21, 2024 Read more
SEOSocial Media Marketing
Social Media SEO: Increase Visibility on Social Media and Google

Google’s game-changing algorithm updates have transformed SEO massively. Though social signals aren’t Google’s ranking factor, it does impact search engine rankings. Optimizing social media marketing will impact your brand’s visibility and trustworthiness. This will indirectly contribute to your SEO. Did you know nearly 30% of people use social media platforms for their searches? Yes, that’s […]

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May 17, 2024 Read more
SEO
The Ultimate SEO(Search Engine Optimization) Handbook: Boosting Your Online Presence

Struggling to improve your brand’s online presence? Nowadays, having a strong online reputation is key to the success and growth of businesses. Search Engine Optimization, popular as SEO, is a great practice that focuses on bringing more organic traffic to a website by ranking it higher on search engine platforms. It consists of different campaign […]

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May 13, 2024 Read more
SEO
Understanding Google’s Latest Policy Update: Combatting Search Reputation Abuse

Have you ever thought about how Google ensures the relevance and quality of search results? The search engine giant controls nearly 92% of the search engine market share globally. This requires it to be more vigilant to eliminate spam and manipulation. In its constant battle against spammy and manipulative websites, Google announced a major update […]

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May 6, 2024 Read more
Content MarketingSEO
Maximizing SEO Content Strategy: A Comprehensive Guide

Do you also believe that a good SEO strategy is all about keywords? If yes, this blog will debunk this myth. Content plays an important role in any SEO marketing strategy. Both go together to make an SEO campaign successful. With Content marketing, you drive more targeted and relevant traffic from search engines that are […]

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April 23, 2024 Read more
Wordpress
Astra Theme Vulnerability Puts Over 1 Million of WordPress Sites At Risk

Did you know nearly 90,000 WordPress websites are hacked every minute worldwide? Yes, that is the fact. And there are three main reasons for this: weak passwords, outdated plugins, and outdated websites. We all know the importance of WordPress if you run an online store or any other business. It’s the first choice for people […]

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April 16, 2024 Read more
Digital Marketing
Google SGE And Generative AI In Search: How It’ll Affect SEO

In the past few years, AI has dramatically improved search performance. In May 2023, Google announced its new AI-powered search model, Search Generative Experiences (SGE), which is currently in the beta phase. With SGE, users will get summarized answers from different sources in the SERPs. The complete SGE is supposed to roll out in mid-2024 […]

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April 10, 2024 Read more
Digital Marketing
How People Search: Delving Into The World of Search Behaviors

Did you know Google searchers use its autocomplete suggestions 23% of the time? Let us tell you another interesting fact, too. On average, a user takes nearly 14.6 seconds to click on their search results. SEO has evolved drastically over the last decade, and some major algorithm shifts have occurred. Now, in the 2020s, the […]

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April 5, 2024 Read more
Digital MarketingSEO
A Beginner’s Guide to Google Search Console

Google Search Console is an excellent tool whether you are a digital marketing professional or a business owner. This is a free tool that comes in handy to track the performance of a website, engagement, and areas of improvement. You can also search your website’s ranking and technical errors using this tool. In this comprehensive […]

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April 3, 2024 Read more
Dedicated ResourcesSEO
Navigating SEO Outsourcing: A Comprehensive Guide

Do you find yourself in a dilemma of whether to outsource your SEO or not? If you are also confused about taking this plunge, we are here to help you understand several aspects of SEO outsourcing. A lot of businesses believe that keeping SEO in-house would benefit them significantly but this isn’t true. In this […]

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April 2, 2024 Read more
Search Engine Marketing
Complete Guide to Search Engine Marketing: Strategies, Best Practices, and Tools

Want to see your business at the top of the search engine result pages? If yes, then investing in search engine marketing can help. This excellent strategy involves paid listings at the top of the search engines. You must have noticed there are some brands that appear on the top and they are marked as […]

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April 1, 2024 Read more