With digital privacy regulations getting tighter and consumers increasingly wary of giving away their information, companies are rethinking how they collect and use that data. The fall of third-party cookies, the age of privacy-conscious users, and laws like GDPR and CCPA make one thing clear: the future of marketing rests on trust—and first-party data is the bedrock. […]
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We live in today’s fast-paced digital world where generative AI content creation tools such as ChatGPT, Jasper, and Copy.ai have revolutionized content marketing. These tools allow marketers to create blogs, social media posts, emails, product descriptions, and even video scripts in minutes instead of hours. This is super convenient, of course, but also raises a legitimate concern: how […]
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Did you know that over 90% of content gets no traffic from Google? Yes, that’s true. Google is responsible for a staggering 92% of global traffic and a new website is built every three seconds as per a Forbes report. The reason for slow or no traffic on your content can be because of slow […]
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Do you also believe that a good SEO strategy is all about keywords? If yes, this blog will debunk this myth. Content plays an important role in any SEO marketing strategy. Both go together to make an SEO campaign successful. With Content marketing, you drive more targeted and relevant traffic from search engines that are […]
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The world is moving faster, and new marketing strategies are being introduced every day. But, even in 2022, the statement “Content is the king” is as authentic as before. And content marketing is still the most exciting marketing concept. Content is the powerhouse of any marketing strategy, regardless of the type of business and the […]
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Did you know that an effective content marketing strategy can generate three times more leads than the traditional ways of marketing like billboards and TV advertisements? Well, that seemed to get your attention! Whether you’re a newly-founded startup that wants to build an empire or a well-renowned market leader seeking to launch a new product […]
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An online presence is a must in today’s world. More and more people are embracing technology and prefer to shop online via apps and websites rather than walking into a brick-and-mortar shop. And, hence a good website for your company can make or break a business. Once you have a website in place, you will […]
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Considering the sheer amount of information that is developed especially for the internet every day, one of the biggest challenges you will face as a marketer is to make sure that your message is read. Infographics help in the aesthetic exhibition of large amounts of information that would otherwise look mundane and subsequently be ignored. […]
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