Broken link building has been a useful SEO technique for quite some time but companies often tend to overlook its advantages. If done correctly, this strategy can tremendously help business websites to get high authority links from education, government and organisation websites quickly.
What is broken link building?
This is a technique in which you can point out broken links on other websites that are no longer working and ask them for a link to your own website. Many times, the broken link leads to a 404 page. You can point out a niche where the link can be replaced with your website link and get good exposure for your site.
What makes it popular?
• SEOs believe that by pointing out broken links, they are contributing towards a better web. They help the webmaster deal with the issue of multiple broken links and improve the overall quality of the web.
• It is a value addition for the SEO. You help someone before asking for their help
• It gives fast results. Once you send a broken link email, you can expect your links to appear within 2 or 3 days on the pages
• It has yielded excellent results for many good link builders
How can you benefit from it?
1. Find pages with broken links
Spend some time to understand the concept and install plug-ins that will help you locate broken links on the web. Check my links and Domain Hunter Plus are two well-known plug-ins for finding dead links.
2. Generate better content
Once you have a list of broken links, check where you can replace it with better and improved content. Once you have something spectacular, shoot an email to the webmaster and wait for the replacement!
3. Reaching out is important
Timing is crucial when it comes to sending mails to webmasters. Have a defined format and keep it valuable so that they can make the necessary decisions in your favour.
Wondering if you should try this strategy? Make broken link building an ongoing task in your SEO company Los Angeles. Since it is a scalable tactic, it helps you stay ahead of the competition and gives good exposure to your website.