E-commerce SEO Guide: Unveiling the Gateway to Organic Traffic in 2022

E-commerce stores are a dime a dozen these days. Despite this, e-Commerce websites and their sales are only growing in importance and profitability. Every business owner is craving and pushing for better and more organic traffic and leads to their online store with the means of growing their business, sales, and revenue. As your e-commerce business starts expanding, you need to have an edge in the continuously intensifying fierce competition.

E-commerce SEO is a powerful approach that gives your store the boost it needs to keep the ball rolling and become successful on various search engines. However, e-commerce search engine optimization can be challenging and scary, but Los Angeles SEO Agency can handle it better. Lots of people aren’t familiar with the nitty-gritty and technical minutiae of advancements in the way search engines work, and the amount of information out there can be overwhelming. Considering this, we have developed a comprehensive e-commerce SEO guide designed to understand how you can acquire more organic traffic and conversions for your store. The guide will also explain the technicalities of e-commerce SEO, step-by-step, to help you choose the right SEO services for your business.

7 Simple Yet Effective Tips to Unlock Traffic & Revenue Opportunities

Tip #1: Find the Right Keywords for Your Products

While identifying the product category and its top-selling items is a good starting point, it does not guarantee success with your product base. Keyword research is the most critical step before creating a new product listing. Keywords are the cornerstone of every e-commerce SEO campaign. You need to find the best, relevant keywords to use in your listing and check similar products as yours in your targeted categories. 

Many businesses mistake choosing keywords based on what they think will rank well or what their customers might be searching. The process of list building should not be structured upon mere assumptions. First, you must figure out what people are searching. Selecting keywords for landing pages or product descriptions that match the keywords customers are looking for is a great way to increase traffic and sales. Tools like Keyword Planner and Moz can help you find the most relevant keywords and the ranking probability, and they’re all within reach if you know where to look. However, if you are not aware of how keyword research and planning work, consider hiring a professional SEO agency in New York for the job. 

Tip #2: Use Schema Markup

Analysis of millions of queries has shown that when people search for things like restaurants, hotels, and flights, they’re more likely to click on results that include schema markup than those without it. Schema markup is a way of telling search engines what your pages are about, so they can present them appropriately in search results. It is particularly vital for e-commerce sites with multiple products or services on the same page.

Tagging your site with schema markup makes it easier for search engines to access your content and display it in rich snippets. That means you can increase the chances that your e-commerce website will appear in Google search results, gain more organic traffic, and increase your CTR. When implementing a product schema, define as many properties related to the product you can, such as:

• Product name
• Product description
• Product cost 
• Product ID
• Stock availability 
• Product offers
• Product Rating

Tip #3: Optimize Your Product Pages

If your website is struggling to convert traffic into sales, one of the first places to look is your product pages. Your product page is the gateway to your eCommerce store. It’s where you have a chance to convince visitors that your products are worth buying, and it’s the page that potential customers will see when they do decide to make a purchase. 

They are also the most complex page to optimize. For example, for a product page to convert prospects into cash-paying customers, you need to optimize it to guide your shoppers through the checkout process:

1. Grab your visitors’ attention with a relevant and descriptive title and add an image complements it.
2. Use A/B split testing to compare page elements, such as titles, images, clickable buttons, and product descriptions to determine which variable affects the conversion rate.
3. Provide them with detailed information about the product to make an informed purchase decision.
4. Make it easy for them to take action and convert by having a clear CTA that’s visible in the first viewport.
5. Optimize your product pages for specific search terms and long-tail keywords to boost click-through rates and conversions.

Tip #4: Get Your E-Commerce Store Listed On Shopping Engines

If you’re selling merchandise on the Web, you want your site to be found by customers browsing for products you sell. The easiest way to do this is by getting your e-commerce site listed in as many shopping and search engines as possible. A shopping engine is an online classified ad that allows you to list your products with them, so they appear on their site when people search for products in your category.

When signing up for Google Shopping, Amazon, and other shopping engines, you must ensure that your listing information is complete and accurate. It includes your business name, street address, phone number, website URL, and product information. In addition, your product pictures should be up-to-date and look professional. You might also want to include product reviews about the items you sell — this can be a great selling point for shoppers! While some sites allow you to list your products with no cost or obligation, some charge a small monthly fee.

If you are not proficient in this area, ask your go-to SEO agency or expert to put your e-store on shopping engines to generate more traffic and sales.

Tip #5: Optimize For Local Search Optimization (Geo-Targeting)

Local search optimization is essential for any e-commerce site. With more than a quarter of all Google searches coming from mobile devices, local search can be a huge traffic driver if you get it right. Local search optimization, or geo-targeting, is technique companies use to target specific areas where they want their services/products to be available and in demand. The foremost thing you must do is determine your target audience. Think about it, who are the people you want to reach? Where do they live? Are they in your city or state? Are they in a different country or on another continent? Once you know that, you can start thinking about attracting their attention with local search optimization. When optimizing for local search results, pay attention to different query keywords, inducing:

• Named entities (names of cities, countries, states)
• Location phrases (near, around, in)
• Geographic features (rivers, lakes)
• Time-based phrases (past week, past month)

Also, add the geo-targeting code onto every page of your e-commerce website. In that way, when someone performs a Google search for something related to what you do, they will see your business at the top of the list.

Tip #6: Create Unique Content For Your E-Commerce Site

Creating unique content for your e-commerce site will help improve your ranking on search engines and get organic traffic. But, more importantly, it will help increase your credibility as an authority in your niche and keep visitors coming back to your website. 

If your product page content is very similar from page to page, Google will penalize you for duplicate content and lower your rankings. Instead, write informative, original content about the features and benefits of your products. Focus on creating benefit-driven copy instead of just listing the features. Many businesses focus on listing the product’s features, but they forget to talk about how they can benefit the customer.

If you’re stuck for ideas or don’t have time to market your content, a professional SEO company can help you generate content relevant to the products you sell on your website. 

Tip #7: Improve Site Speed

E-commerce site speed is a critical factor in customer satisfaction. When customers visit your site, there is a short time in which they make up their minds about buying or leaving. Therefore, if your site isn’t fast enough, you could be missing out on hundreds or thousands of dollars in sales every month. In addition, slow pages generally decrease the conversion rate of your site, which means fewer purchases and lower ROI.

A professional SEO company can help you improve your e-commerce site performance and speed by:

• Reducing the amount of JavaScript and coding used on your site
• Removing unnecessary plugins and other elements
• Improving your e-commerce site’s navigation and usability
• Reducing the server response time
• Reducing the sizes of product images while maintaining their quality

Conclusion

Your e-commerce website is your online storefront. It’s where customers flock when they’re ready to buy. However, understanding e-commerce SEO is not enough for your website. You also need to implement it correctly for your store to thrive! We hope this e-commerce SEO guide will answer your queries and help you appear at the top of SERPs in 2022, increasing your traffic and sales.

If you are looking for a growth-driven, professional SEO agency in New York City to maintain and optimize your e-store, get in touch with us today.