The digital platform is one of the most preferred modes of marketing for every business due to its wide reach and easy accessibility. A search engine is one of the most commonly used mediums that companies use to promote their websites and products by ranking higher than their competitors on the search engine results page (SERP). Like every other digital platform, the search engine algorithms change regularly.
The latest update in the Google search engine where a new display format for search results is used has drawn its idea from the pre-existing expanded site link format which is now in an indented form. Now, when a user searches for something on Google, the best blog page that consists of relevant information appears at the top. And the related topics from other blogs but by the same domain appear below it in indented form.
In this article, we will be looking at how intended SERP can affect SEO rankings and how one can modify their pages to get intended SERPs for their websites.
Google recently launched a new feature that has been adopted in around 40 percent of their search engine result pages (SERPs) in the form of indented search results. Indented SERPs are a way of clustering more than one page from a single domain under another in an indented format in the search results.
If the user is looking for something and there is a particular domain, Google will provide that page link at the top of the SERP along with other related pages from the same domain exactly below it for reference. This solves all the major SEO ranking related problems as you have to only put the right keywords for the search engine to recognize your content, then the other pages of the website will automatically get ranked along with the main one as indented links. This latest change in search result display format has opened up new possibilities for top SEO experts and consultancies like any digital marketing agency in New York.
Google indented SERPs look a lot similar to the already existing expanded site link format where related links or pages get attached to the main page for a particular domain. Indented SERPs is an upgraded and modernized version that helps in providing a better view of the content inside the indented pages. Some of the key benefits of these types of layouts are as follows.
Google’s latest indented SERP feature is something that has its pros and cons. SEO experts are trying to explore ways to get the most out of this feature. It has been noticed that a large part of the sites that are present in the first search results page are coming in indented format. This is good news for websites that already have a high ranking as all their pages will now be visible to the public. The lower-ranked domains will be pushed further down into the next search engine results page.
This way of displaying results in an indented form ensures that the user gets the best content every single time without going through the next pages. There will be more uniformity in the results that are provided as the search results on the top will be among the finest.
This indented SERP is a problem for pages with lower SEO ranks as they will be pushed further down. The only way to improve their position is by creating rich content with properly placed keywords and links. Making a place on the first page of Google search results is now more difficult for less popular sites. The space on the first page remains the same but due to indentations, lesser domains are now visible.
As it can be understood, indented search results have a good potential in increasing your brand visibility and website traffic. In simple terms, if you have two pages under the same domain and one of them has an SEO rank of 1 and another has the SEO rank of 25, then under the indented SERP scheme, the 20th page will appear as an indented link just under the 1st ranked webpage. This is something that every business is trying to do with their website with the help of SEO company in Phoenix. The following points will help you in doing the same with your domain,
Intended SERPs have been introduced both, as a blessing and curse for blogging domains. Domains that were already search engine optimized will be enjoying a higher position in the search engine results page as they push other poorly optimized sites down the list. Indented SERP feature from Google however allows them to provide even better and accurate results to the user’s search request.
Here we discussed a number of factors like how this indented format will affect SEO strategies and what steps to follow to get ranked on the first page and benefit from the indentations. We, the Autus Digital Agency are an expert SEO company Los Angeles. For more information on SERP benefits for SEO strategy, contact us at 929-357-3255.