List of the Most Popular SEO Tools in 2022

March 31, 2020 List of the Most Popular SEO Tools in 2022 By Gaurav Madan

Establishing their business’s online presence tops the priority list of business leaders around the world. Every business needs to have a digital presence today. A solid online presence could give your business a competitive edge it needs to survive and thrive in today’s cutthroat competition.

When you are finally ready to take your business online or have already taken the leap, remember that continuous improvement is the name of the game. You cannot just create your website and social media accounts and forget them. To get the most out of your website, you need to invest in an SEO strategy that focuses on continuously tracking your website’s performance and introducing measures to improve it.

Though much has changed in the world of SEO, one basic rule has and will never change-you need to use the right SEO tools to hit the jackpot. With this thought in mind, let’s take a look at some of the most effective SEO tools recommended by SEO experts.


Ahrefs is one of the most popular SEO keyword tools. Only Google crawls more pages than Ahrefs. Ahrefs’ Site Audit feature is one of the best SEO analysis tools around. The tool generates comprehensive reports that include information about the parts of your website that need improvement.

SEO experts around the world use Ahrefs to conduct a comprehensive competitor analysis and identify backlinks that other businesses in their industry are using.  If used properly, Ahrefs can get a site ranked for popular industry keywords. The tool can also be used to find the most linked to content in a specific niche.


SEO experts around the world love the fact that SEMRush allows them to easily access important information such as changes to their website’s ranking and new ranking opportunities. The Domain vs Domain analysis feature of SEMRush allows users to compare their website with their competitors’

The tool generates comprehensive analytics reports that allow you to better understand important aspects related to your website’s performance such as search data and traffic. You can use the organic traffic insights feature to take a look at your top performing articles with one dashboard. The feature is designed to help SEO managers get a quick overview of what’s working  and identify optimization opportunities.

Google Search Console 

The best thing about Google Search Console is that it is offered free to everyone with a website. The tool has various features that allow you to monitor your website’s presence in SERP. To submit your sitemap for indexing, you must first verify your website. You can use the tool to develop a better understanding of how Google and users view your website and identify opportunities to optimize your website.


Moz is one of the most effective SEO tools around. It provides keyword recommendations and automatically crawls sites. Any issues that come up during a crawl are flagged. The SEO tool provides detailed insights into  your website’s performance and recommendations on how to improve it.

Users can download MozBar, a toolbar that allows them to view their store’s metrics while browsing a page for free. The page optimization feature provides recommendations on how you can improve the performance of every page. You can also use the tool to discover  your performance versus your competition.


SEOQuake acts as an SEO checker tool. It can perform on-page site audits, website comparisons, and assess your internal and external links. The tool has a user friendly SEO dashboard and can also analyze keywords. The export feature allows you to download and share data with key team members.


Google comes down heavily on websites with duplicate content.  Many businesses do not even realize that they are using duplicate content until they get a notification from Google. Siteliner can help avoid nasty surprises by finding duplicate content on your website.

The tool conducts an in-depth analysis of your website to provide critical information related to broken links, the number of internal links per page, and average page size and speed. You can also use Siteliner to compare your website to the average of websites checked using the tool.


KWFinder is the go-to tool for SEO managers who want to find long-tail low competition keywords. The tool can be used to run analysis reports on backlinks and SERPs.  It has a rank tracker tool that you can use to determine your ranking based on a key metric. The tool also generates keyword ideas that you can use to improve your Google rankings.


Serpstat is an all-in-one SEO platform that can be utilized to track SEO and PPC performance and progress towards content marketing goals. One of the most popular features of Serpstat, Missing Keywords, identifies the keywords your competitors are ranking for in the top-10 search results, and you aren’t. While several businesses around the world have already added the cost-effective tool to their suite, many others are expected to follow suit this year.

Google Trends

Though it has been around for quite some time now, Google Trends remains underutilized. The tool can be used for gaining valuable keyword insights. Google Trends provides important information related to keywords such as rising queries, top queries, and interest over time. It is one of the best tools for SEO consultants in Dallas who do not know which keywords are the best for their websites.

Screaming Frog

Screaming Frog has consistently ranked among the top online SEO tools. The tool analyzes sites at lightning speed. The tool highlights problems such as duplicate content, bad redirections, and errors. It also identifies areas of improvement for improvement. A quick glance is all it takes to identify pages that are driving traffic and the ones that are returning 404 error. The tool allows you to pull information required for conducting a competitive analysis.

Autus Digital Agency has a track record of delivering cost-effective and sustainable solutions. We use the latest SEO techniques and tools to maximize the value delivered through our projects. We come up with strategies that do not just increase the number of website visits, but also drive engagement. To talk to one of our SEO experts, call +91.9811936926

Gaurav Madan

About Author

Gaurav is working on various verticals like IT & Software Solutions | Digital Marketing | E-Commerce | BPO | Outsourcing | Offshoring | Global Deliveries | Exports | Education. Gaurav believes in CHANGE, which is constant throughout the LIFE so be with the CHANGE Gaurav is having, In-depth experience in IT Solutions, Offshoring, Internet Branding, Sales & Marketing, Managing New Projects & Processes, Solution Designing and Transitioning of New International and Domestic business engagements. Proficient at managing & leading teams to run successful operations & experienced in developing procedures, service standards, client satisfaction using standard frameworks for business excellence.

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