As per a recent update from Google, starting from 21st April 2015, mobile-friendly websites will rank better in Google search results due to a change in their mobile search algorithm. As per the Google Webmaster Trend Analysis, mobile users prefer mobile-friendly websites. If their website browsing experience is not good on their phones, they are unlikely to return to the site. Google wants to give users the most recent and relevant results, irrespective of their devices.
Towards the end of 2014, Google introduced a mobile-friendly label in their search results so that users know which sites would work on their phones. Now with the special ranking for mobile-friendly websites, if your site is mobile-friendly and it passes the Google test, your business will definitely have the edge over competitors.
With Google’s recent announcement of higher rankings for mobile-friendly websites, optimizing your site is a must. Most users check for information on their phones now so in order to boost your business, you must focus on creating a mobile-friendly site.
You can have a separate website for desktops and another one for mobiles but it will require a lot of resources for maintenance. Plus, users might not get a consistent experience while browsing through your site across multiple devices. The most effective and easiest way towards the future is to invest in a well-designed responsive website. They are search-engine friendly, offer better user experience, lower bounce rates, and higher conversion rates as well. Therefore, there is a higher chance of converting users into customers through your responsive website.
• Remove flash components from your website as mobile devices do not support flash. Use HTML5 for effects instead
• Analyse your themes. If you are using a customized theme, make sure it is responsive or mobile-friendly
• Take a backup of your website before performing any changes
• Update the CMS of your website and ensure you upgrade the security updates from time to time
Is your business website mobile-friendly? Take Google’s Mobile-Friendly Test and find out!
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