Mobile-Friendly Websites Gain Google Ranking in SERP

April 8, 2015 Mobile-Friendly Websites Gain Google Ranking in SERP By Gaurav Madan

As per a recent update from Google, starting from 21st April 2015, mobile friendly websites will rank better in Google search results due to a change in their mobile search algorithm. As per the Google Webmaster Trend Analysis, mobile users prefer mobile-friendly websites. If their website browsing experience is not good on their phones, they are unlikely to return to the site. Google wants to give users the most recent and relevant results, irrespective of their devices.

What has Changed?

Towards the end of 2014, Google introduced a mobile-friendly label in their search results so that users know which sites would work on their phones. Now with the special ranking for mobile-friendly websites, if your site is mobile-friendly and it passes the Google test, your business will definitely have the edge over competitors.

What’s the Effect on Your Business?

With Google’s recent announcement of higher rankings for mobile-friendly websites, optimizing your site is a must. Most users check for information on their phones now so in order to boost your business, you must focus on creating a mobile-friendly site.

What’s the Way to Go for the Future?

You can have a separate website for desktops and another one for mobiles but it will require a lot of resources for maintenance. Plus, users might not get a consistent experience while browsing through your site across multiple devices. The most effective and easiest way towards the future is to invest in a well-designed responsive website. They are search-engine friendly, offer better user experience, lower bounce rates, and higher conversion rates as well. Therefore, there is a higher chance of converting users into customers through your responsive website.

Points to Remember While Optimizing Your Website:

• Remove flash components from your website as mobile devices do not support flash. Use HTML5 for effects instead
• Analyse your themes. If you are using a customized theme, make sure it is responsive or mobile-friendly
• Take a backup of your website before performing any changes
• Update the CMS of your website and ensure you upgrade the security updates from time to time

Is your business website mobile-friendly? Take Google’s Mobile-Friendly Test and find out!

We offer comprehensive and reliable services of Phoenix digital Agency You can contact us at Autus Digital Agency.


Gaurav Madan

About Author

Gaurav is working on various verticals like IT & Software Solutions | Digital Marketing | E-Commerce | BPO | Outsourcing | Offshoring | Global Deliveries | Exports | Education. Gaurav believes in CHANGE, which is constant throughout the LIFE so be with the CHANGE Gaurav is having, In-depth experience in IT Solutions, Offshoring, Internet Branding, Sales & Marketing, Managing New Projects & Processes, Solution Designing and Transitioning of New International and Domestic business engagements. Proficient at managing & leading teams to run successful operations & experienced in developing procedures, service standards, client satisfaction using standard frameworks for business excellence.

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