“Is SEO dead?” – This has been the much debated topic in the recent times from the marketing world. Search Engine Optimization (SEO) acts as the beacon of light that guides knowledge hungry consumers towards the right direction. It is nowhere near extinction and the fact that it is continually evolving into newer avatars often pushes marketers into this mirage of its demise. What could be the future of this mercurial technique? What aspects of SEO are here to stay and what will be added to the overall SEO strategy in the upcoming years? Let us find out.
Increased Mobile Friendliness
Mobile devices are already ruling the world and more than 40% of the traffic to a website comes from mobile devices. As a business owner you must be able to engage your customers effectively through this platform. Google will reward websites with better SEO rankings if they are developed with a mobile responsive design and faster performance rate. Mobile friendless will no more be a perk but a mandate.
Better Focus on Quality
As Google finds newer ways to sniff out quality content, search engine marketers and SEO specialists will ultimately realise the importance of developing content that optimizes user intent rather than specific keywords. Organisations will move towards developing content that is holistic and relevant and will support content through a more strategic approach in order to make it available to the right audience and at the right time.
SEO – An Important Business Function for Every Organisation
Enterprises will slowly but steadily realise the importance of SEO is creating brand awareness and in lead generation. Companies, both big and small, will prioritize SEO as an important component of the marketing department in the upcoming years.
Changing Search Algorithms Will Impact SEO
Search engine algorithms change almost every day. The upcoming years may witness a more complex iteration of semantic search. This may not necessarily involve artificial intelligence but just an advanced technique through which search engines understand natural speech. In other words, search engines will become linguistically more sophisticated and semantic search will replace keyword based search. As a result SEO will focus on generating more accuracy, timeliness and quality of content to win over these evolving search engine algorithms.
Email Campaigns May be a Part of the Overall SEO Strategy
Email campaigns are already being used to further the overall SEO initiatives in an organisation. With the abundance of information online, email campaigns will be an easy and good personalized way of attracting more traffic to your firm.
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