Having a Facebook page for your business is not enough in today’s competitive markets. You must provide engaging and valuable content to your fans in order to gain their likes for your business. We bring you 7 powerful ideas that will help increase your fan engagement on Facebook:
1. Pictures speak countless words
Did you know that photo posts are the highest shared posts on social media platforms? On Facebook, images provide 87% more engagement. Offer a variety of photos that will appeal to different kinds of audience on your page.
2. Share your company culture
People like knowing a company inside out. If you have fun-filled activities in your office, share it with your fans and help them connect with your brand on a human level.
3. Timing is crucial
If you are scheduling posts on Facebook, know the right time to update your pages. As per a study, the best days to add a post on Facebook is on Thursday and Friday. For the time, the ideal is early afternoon as people check Facebook before going for lunch or after their lunch break. You might have fans in different time zones but you must customise your posts for a time where a majority of your fans are located.
4. Try long posts
You might shy away from long posts but engagement is higher if users click on the continue reading link. As per a study, 80-89 words are the best suited for engagement on Facebook.
5. Celebrations are great
Whether it is local festivals or global holidays, share a holiday wish or a special picture with your fans on special days.
6. Take time to reply to all the comments
With the like option, you can let your fans know that you have seen their comment. But it is recommended to reply to every comment as far as possible so that users know that you acknowledge them.
7. Use performance tools
Facebook gives you a great opportunity to analyse your page performance so that you can improvise on your efforts based on the results.
Generating conversations, using the #Hashtag, creating contents, giving away prizes and asking questions are some of the tried and tested ways to increase Facebook engagement. Above everything else, remember to be genuine.
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