In the world of SEO, optimizing local SEO for multiple locations can be a blessing and a cross to bear simultaneously. With the implementation of multi-location SEO strategies, one can increase their visibility on search engines like Google and drive local traffic to the website. Besides, not only can you manage multiple locations but also optimize your online presence for each of those individual locations from a single platform. On top of these, surface the window of opportunity for promoting your business and establishing trust in the local community. This will help you create a consistent presence for your business by ensuring that all your locations have the same web address and branding.
At the same time, however, it can be quite a challenge endeavoring to rank your business locations. Optimizing a single location or listing for local SEO is quite an undertaking, but it’s only one part of the equation. If you own multiple physical locations in a city or town, this can make an already complex task even more complicated. That’s because you have got to optimize each location separately while focusing on one store locality at a time.
Here are some of the ways that multiple locations can complicate your local SEO strategy:
With all that in mind, it’s no surprise that so many businesses are investing in a professional SEO agency in Houston to handle their multiple-location search optimization strategy.
The steps below will guide and show you how to optimize your local SEO for each location to get found on Google Maps and your potential customers.
One of the most common mistakes marketers and brands make with their local SEO is having one landing page that serves multiple locations. When you have several physical stores around the city, creating a separate dedicated landing page for each location is the best idea. The page should also provide information about the business, including its address, services, hours of operation, phone number, and a functional map (if possible). In addition, tailor the content of each page for its specific location and keyword queries related to it. That way, each landing page will have its own unique content that matches what users are looking for in their area.
Additionally, this makes it easier to track conversion rates so you can streamline and optimize your marketing efforts accordingly.
Once you’ve created location-targeted landing pages, the next step is to optimize them for local search terms and keywords relevant to your business. The better you optimize a page, the more credible, reliable, and trustworthy you will appear to search engines. This also makes it easier for users to find the specific location they want without scrolling through pages and pages of results. Here are some practical tips to boost up your pages in order to appear at the top of the online business directory:
Google has decided that a search made from one location should be treated differently than an inquiry made from another one. If your business serves multiple sectors and areas within one city or state, you should consider optimizing your business listings on Google. This step is essential for your local SEO success because it allows Google’s algorithms to recognize each location as unique and essential. It also helps prevent duplicate listings in the SERPs (search engine results pages), which can cause confusion for users and hurt your site’s ranking.
To optimize each GMB account, you need to update your listing with the correct information about your business and its surroundings. This includes adding photos, videos, a website URL, opening hours, phone number, and address details. In addition, make sure any images used in these listings are high quality and relevant to what people would expect from your business.
When trying to rank for local keywords, backlinks lend a big helping hand in boosting the authority of each page on your website. While you can’t entirely control which page of your site a Google search will pull up, that doesn’t mean you can’t build links to all of them.
You need to find links on websites relevant to your business and then ask for a link exchange to each of your locations. However, make sure that each page gets its own backlink from another website somewhere on the internet (either locally or nationally). Having links pointing potential customers to your business location pages can dramatically lift that page’s overall authority and increase your SERP rankings.
Citations are references to your business online that link directly to one or more pages on your website. They help tell Google where your business is located and what services or products you sell. Citations also add trust signals that help convince searchers that you’re a legitimate business with a physical location(s). So, when someone searches for businesses like yours, your business will appear higher in local search results and on Google Maps. When creating citations, ensure that they’re high-quality and authentic instead of advertisements or spamming attempts (including making sure they aren’t keyword stuffed).
You should have both a local listing and a local business page for each location on Facebook, Instagram, and other social media channels. This allows you to target each city or town with content relevant to them — as well as reach out to local customers through these channels. If you don’t yet have social media profiles set up, consider investing in a professional SEO agency for SEO services in Houston to make your mark in the social media world.
The truth is that multi-location SEO isn’t just for big brands and franchises or a particular industry; it helps all kinds and sizes of businesses rank higher in their local areas. To all appearances, it goes to bat and unlocks the doors for small businesses to epitomize brand value, increase visibility, and centralize their SEO efforts. Multi-location SEO services are beneficial for many industries and companies, including:
Hospitals: The hospital industry often has multiple locations within a single city or state. Multi-location SEO allows them to target potential customers by showing up in their search results when they look for hospitals, clinics, or infirmary centers in their area.
Retail: Retail businesses typically have several stores located in various parts of the city. Investing in high-quality local SEO services can help them attract customers from different locations by promoting their inventory online.
Real estate: Real-estate agents can use multi-location SEO to drive traffic to multiple properties at once, which will increase their chances of selling them.
Restaurants: A well-designed local SEO strategy zoned in at multiple business listings enables restaurateurs to maintain consistency across all their location pages. They can reach more people with a single promotion campaign and ensure the site is updated with current specials and events happening at each location.
Optimizing your business for multiple locations can be a daunting task. But it doesn’t have to be. Autus Digital agency can ensure that each of your location pages gets its fair share of attention with high-quality local SEO services. Want to know more? Call 929-357-3255.