Management Advice for Small Businesses During the COVID-19 Crisis

March 27, 2020 Management Advice for Small Businesses During the COVID-19 Crisis By Gaurav Madan

The threat of Coronavirus has brought life to a standstill around the globe. Who would have imagined a microscopic virus can wreak havoc on economic powerhouses such as China and the U.S. Apart from effecting lakhs and killing thousands, #coronavirus has forced businesses to go into ‘hibernation.’ Let’s admit it- it’s a scary time for small business owners.

As economies impose self-isolation, many small businesses will bear the brunt of lockdown. Many businesses will find it extremely hard to bounce back. However, it does not mean you cannot do anything to keep your ship steady in these turbulent times. We urge all small business owners to keep their cool. Do not panic. Keep calm and follow these tips to keep your business going in these hard times.

Consider Investing in your Marketing

If you have sufficient funds, consider investing in digital marketing as many of your rivals may have stopped their campaigns. Investing in digital marketing technologies and strategies now can confer a competitive edge in the months and years to follow. Talk to your Digital marketing Agency in san jose about how you can improve your digital marketing without breaking the bank.

Rethink Your Service Delivery Method

If you have a brick-and-mortar business and can no longer meet your customers in-person, think about new ways to reach out to your target audience. Dental clinics, financial consultants, and other professionals who offer advisory services, for instance, can offer virtual online consultations.

Local retailers can offer to deliver essential items to customers to stop them from flocking to the stores. Massage spas and other businesses that cannot provide services without customers walking into their centers can shift their focus to promoting their products. Other businesses can offer discounted gift certificates and other benefits that can be reclaimed once life returns to normal.

Focus on Your Existing Customers

As concerns about the future outlook for economies grow, now is not the best time to target new customers. Instead, focus on connecting with your existing customers. Marketing to existing customers is easier and will also cost you less.

Think about how you can better serve your customers in these testing times. Ask yourself questions such as, can you partner with a business to launch additional products/services? Can you speed up your delivery for an extra fee? Can you offer bulk discounts?

Revisit and Reallocate Your Marketing Budget

Were you planning to participate in a trade show? With the lockdown in effect, this may no longer be an option. Instead, consider diverting money into other channels such as digital marketing. If you cannot afford to invest in Google Ads, spend on SEO to improve your organic ranking.

These are testing times; however, at Autus Digital Agency, we are confident that humanity will overcome the challenge. We are committed to helping businesses meet current and future challenges head-on. To discuss your requirements with a digital marketing consultant, give us a call at +91.9911966926 (India) or 404-647-1782 (US).



Gaurav Madan

About Author

Gaurav is working on various verticals like IT & Software Solutions | Digital Marketing | E-Commerce | BPO | Outsourcing | Offshoring | Global Deliveries | Exports | Education. Gaurav believes in CHANGE, which is constant throughout the LIFE so be with the CHANGE Gaurav is having, In-depth experience in IT Solutions, Offshoring, Internet Branding, Sales & Marketing, Managing New Projects & Processes, Solution Designing and Transitioning of New International and Domestic business engagements. Proficient at managing & leading teams to run successful operations & experienced in developing procedures, service standards, client satisfaction using standard frameworks for business excellence.

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