Case Study

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Industry

Home Rennovtaions, Home Services, Kitchen Cabinets

Tenure

January 1 to December 11, 2024,

Additional Support From:

Google Ads, PPC

Business Technologies

Altima Kitchens and Closets is a Brampton-based kitchen and home renovation company specializing in custom kitchen cabinets, closets, and complete interior transformations across Brampton and the Greater Toronto Area. Known for their design-build approach, Altima handles everything from initial consultation and 2D/3D design to in-house cabinetry manufacturing and professional installation. Their team focuses on creating functional, modern, and personalized spaces using quality materials, transparent pricing, and clear communication throughout the project. Whether it’s a full kitchen renovation, custom storage solution, or home remodel, Altima Kitchens and Closets delivers craftsmanship-driven results tailored to each homeowner’s lifestyle and needs.

Generate high quality leads for Kitchen & home renovation 1. Objective - Generate high quality leads for Kitchen & home renovation
2. Industry - Kitchen Cabinets
3. Daily Budget - $75-$80
4. Region - Brampton, Ca and Surrounding Areas 40 miles

Performance Analysis

We targeted high-intent keywords to reach active renovation seekers, used geo-targeting to focus on local homeowners, and applied conversion-driven ads and landing pages to generate qualified consultation leads.

1. Click Volume: The campaign generated a total of 9,480 clicks over the 11-month period. The consistent click-through rate (CTR) demonstrates the effectiveness of targeting keywords related to kitchen renovations, custom closets, and other home improvement services.

2. Conversions: A total of 424 conversions were recorded. These conversions included:

  • Online inquiries for consultations.
  • Lead forms filled for kitchen remodeling projects.
  • Requests for custom closet designs.

The cost per conversion stood at $79.95, which is within industry standards for the home renovation and remodeling sector, where high-ticket services typically range from $5,000–$20,000 per project.

3. Phone Call Leads : The campaign resulted in 38 phone call leads, highlighting the preference for customers to directly inquire about renovation services and request personalized consultations.

Industry Benchmark Comparison

In the home improvement sector:

  • Average Cost Per Conversion: $70–$100
  • Average Conversion Rate: 3%–5%
  • Altima’s Conversion Rate: ~4.5%

Altima Kitchen and Closets performed above average with competitive CPC and lead generation rates.

#Seeing The Autus Results

Altima Kitchen and Closets’ Google Ads campaign successfully achieved 424 conversions and 38 phone call leads at a competitive $79.95 cost per conversion, positioning the company as a strong player in the competitive home improvement market. By leveraging optimization strategies and improving phone-based campaigns, Altima can further increase ROI and grow its customer base. 🔹 Strong Lead Generation Results

9,480 total clicks

9,480 total clicks generated over the campaign period, indicating strong demand and effective keyword targeting.

424 total conversions

424 total conversions, including consultation requests, lead form submissions, and renovation inquiries

38 phone call leads

Reflecting high user intent and trust in the brand for premium renovation services.

$79.95 Cost per Lead | High-ROI Performance

The campaign generated qualified leads at an average $79.95 per conversion, delivering strong ROI for premium renovation projects valued between $5,000 and $20,000.
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