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Clutch It Handbags or Clutcheeet.com is a fashion-accessory brand specializing in stylish women’s clutches, designer handbags, and evening bags. Their collection targets women who want a unique, elegant accessory that can complement a wide range of outfits, from traditional dresses to modern party outfits.
Clutch It Handbags was founded by a woman named Gunjan M. Suri, who started the brand after struggling to find chic but affordable clutches that matched her style sense and cultural aesthetic. Clutcheeet was born out of a desire to blend “elegance, tradition, and affordability” into every handcrafted bag.
Clutcheeet serves a global audience, while their base is in Toronto, Canada, they offer international shipping to many countries
With the increase in demand for high-quality clutch and handbags in the online marketplace, the company wanted to improve its organic visibility on Google and drive more traffic through targeted search appearance optimizations.
“Working with Autus has significantly improved Clutcheeet’s organic visibility. Their structured SEO approach helped optimize our site, product pages, and overall search presence. We saw a clear increase in clicks and impressions from high-intent searches. Autus truly understands eCommerce SEO and works like a growth partner.”
| # | Before SEO | After SEO (Results Achieved) |
|---|---|---|
| 1 | Low and inconsistent organic traffic from Google | +142% increase in organic clicks from Google search |
| 2 | Limited visibility in search results | +118% growth in total search impressions |
| 3 | Very weak product-level search appearance | 77% increase in product search appearance impressions |
| 4 | Most target keywords not ranking on Page 1 | Improved rankings for high-intent fashion & product keywords |
| 5 | Poor tracking and unclear performance insights | Proper GA & GSC setup with clear, measurable SEO performance |
To increase the organic visibility, keyword rankings, and revenue of Clutcheeet.com by targeting high-intent fashion, wedding, and accessories keywords, optimizing product pages for search discoverability, strengthening brand presence for “clutches” and “personalized bags,” and improving user experience to drive higher conversions from organic search traffic.
Comprehensive SEO Activities Executed as Part of the Solution
Create & Refresh Content for AI-Driven Questions
When organic clicks started to decrease due to AI overviews and zero-click searches, Autus re-evaluated the existing content on Clutcheeet website and created a custom action plan to regain traction:
Challenges for Clutcheeet.com
By prioritizing product-focused search visibility and implementing targeted Google search optimizations, Clutcheeet.com significantly strengthened its organic presence. These efforts led to a measurable increase in both clicks and impressions, improving overall search visibility and attracting more high-intent customers to the website. This case study demonstrates how a strategic, data-driven SEO approach can deliver sustainable growth for eCommerce brands. As a result of these optimizations, Clutcheeet.com recorded substantial gains in clicks and impressions from Google search
Ready to become the cited authority in AI search and capture demand wherever your customers are searching? Connect with Autus to see how OmniSEO® can future-proof your digital strategy.
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