Case Study

• Website Structure Revamp: Improved site hierarchy for better crawlability and UX
• On-page SEO optimization: Fixed H1 tags, improved keyword placement, structured content properly
• Meta Tag Enhancements: Crafted SEO-friendly meta titles and descriptions for product & category pages
• Category Page Optimization: Added content and optimized internal metadata
• Analytics & Tracking Setup: Configured Google Analytics and Search Console for real-time data>
• Internal Linking Strategy: Built a logical internal linking flow across key product and collection pages
• Toxic Backlink Cleanup: Identified spammy links and submitted a disavow file to Google
• LLMs.txt Integration: Implementing LLMs.txt to guide AI models on how to interpret and reference key website content, improving visibility across AI-powered search and answer engines.
• Monthly Link Building Activities: Executing ongoing link-building campaigns to strengthen website authority and improve rankings for targeted keywords.
• GBP Profile Optimization: Optimizing the Google Business Profile through regular posts and product integrations to enhance local visibility and build stronger local brand authority.
• Branding Activities:Implementing a PR-driven branding strategy to improve overall brand authority and credibility of the business.

Over the past six months, InkGenie has recorded strong organic growth driven by search visibility improvements, not paid advertising. The data shows a clear shift toward higher-quality traffic and better keyword positioning.

1. Strong Improvement in SEMrush Rank

InkGenie’s SEMrush Rank improved from 311.4K to 218.5K, a gain of nearly 93,000 positions. This indicates stronger overall domain authority and better competitiveness across organic search results.

2. Organic Traffic Growth (+57.2%)

Organic traffic increased from 5.1K to 8K, reflecting a 57.2% rise. This growth is steady across the timeline, with visible upward movement toward the later months, showing consistent performance rather than short-term spikes.

Importantly, this growth came with zero paid traffic, confirming that SEO and content-driven visibility are the primary drivers.

3. Keyword Expansion and Position Gains

• Total organic keywords reached 18,846, up 6.2%

• Top 1–3 positions increased to 498 keywords (+130)

• Top 4–10 positions reached 1.7K keywords

At the same time, keywords in positions 11–20 declined, which indicates a healthy shift of rankings upward into page-one and top-three placements.

4. Higher Traffic Value (+23.2%)

Organic traffic value increased to $14,488, up 23.2%, showing that InkGenie is ranking for more commercially valuable keywords, not just higher volume terms.

5. Backlink Cleanup Without Traffic Loss

Backlinks dropped from 44.5K to 11K, and referring domains declined by 49.1%. Despite this, traffic and rankings improved—suggesting removal of low-quality or irrelevant links while retaining stronger authority signals.

6. International Growth Beyond the US

While the US remains the main traffic source (8K visits, +57.2%), strong percentage growth was also seen in:

• UK (+238.4%)

• Canada (+234.5%)

• Australia (+197.6%)

• India (+125.6%)

This reflects expanding global visibility without targeted paid campaigns.