Southern Exteriors Google Ads Performance

Industry

Home Renovtaions, Home Services

Tenure

Since Jan 2025

Additional Support From:

Google Ads, PPC

Business Technologies

This case study reviews the 2025 Google Ads performance for Southern Exteriors, focusing on lead generation for exterior home improvement services. With a daily ad budget of $1,000, the campaign targeted homeowners across Metro Atlanta, GA, and Chattanooga, TN. The primary objective was to drive local visibility, attract high-intent prospects, and generate consistent, high-quality inquiries for exterior services.

Objective: Lead Generation
Industry: Home Improvement / Exterior Services
Daily Budget: $1,000
Target Regions: Metro Atlanta, GA & Chattanooga, TN

45.81% Conversion Rate — Industry-Beating Performance

Exceptionally high conversion rates driven by intent-focused keywords, strong ad messaging, and service-specific landing pages.

3,190 Ready-to-Convert Leads

Thousands of qualified homeowners submitted quote requests, booked consultations, and inquired about exterior services throughout the year.

350 High-Intent Phone Calls

Call-driven ads captured urgent, high-value leads—ideal for roofing, storm damage repairs, and inspections.

“The results we achieved with Autus Digital Agency exceeded our expectations. Their strategic approach to Google Ads helped us consistently generate high-quality leads, strong phone inquiries, and real growth across Metro Atlanta and Chattanooga. The campaigns were well-managed, cost-efficient, and focused on results that actually mattered to our business.” — Southern Exteriors Team

Performance Insights

Autus Digital Agency focused spend on high-intent keywords, priority locations, and conversion-optimized landing pages to maximize lead quality and ROAS. Call-focused ads and continuous optimization drove strong conversions and high-intent phone leads.

1. Cost Analysis

Cost: Southern Exteriors invested a total of $129,000 in Google Ads throughout 2025, maintaining a consistent daily budget of approximately $1,000. Campaigns were focused on high-intent homeowners in Metro Atlanta, GA, and Chattanooga, TN.
Insight: The annual ad spend was strategically allocated toward high-performing keywords and locations, resulting in strong lead generation at scale. The spend efficiency and conversion volume indicate a healthy return on ad spend (ROAS) and effective cost management across competitive exterior service markets.

2. Conversion Rate

Performance: The campaign achieved an exceptionally strong conversion rate of 45.81%, driven by optimized search campaigns, compelling ad copy, and service-specific landing pages.
Insight: This conversion rate significantly exceeds standard benchmarks for the home improvement industry, highlighting how well Southern Exteriors’ ads aligned with homeowner intent, urgency, and service needs.

3. Total Conversions

Performance: Over the course of 2025, the campaign generated 3,190 total conversions, including contact form submissions, quote requests, consultation bookings, and phone leads.
Insight: The high conversion volume demonstrates consistent demand for roofing and exterior services throughout the year and confirms that the campaigns successfully reached qualified, ready-to-act homeowners in the target regions.

4. Phone Calls

Performance: The campaign drove 350 tracked phone calls, representing a strong segment of high-intent leads seeking immediate assistance or estimates.

Insight: Phone calls proved to be a critical conversion channel for Southern Exteriors, particularly for urgent services such as storm damage repairs, roof replacements, and inspections. Call-focused ads and call extensions played a key role in capturing these high-value leads.