Case Study

1. Cost Analysis

• Cost: The Maid Place invested a total of $11,200 in Google Ads from July to December 2025, maintaining a controlled daily budget of approximately $60. Campaigns were focused on high-intent users searching for residential cleaning and maid services within the local service areas.
• Insight: The ad spend was efficiently managed to generate consistent leads while maintaining cost control. The focused budget allocation toward service-based and location-specific keywords resulted in steady lead flow and a positive return on ad spend (ROAS).

2. Conversion Rate

• Performance: The campaign achieved an overall conversion rate of 8.29%, driven by well-structured search campaigns, clear ad messaging, and service-oriented landing pages.
• Insight: This conversion rate aligns well with industry benchmarks for local cleaning services, indicating strong intent matching between search queries and The Maid Place’s service offerings.

3. Total Conversions

• Performance: During the six-month period, the campaign generated 206 total conversions, including booking form submissions, service inquiries, and lead actions.
• Insight: The consistent conversion volume reflects ongoing demand for professional cleaning services and confirms that the ads successfully reached users actively seeking maid services in the targeted areas.

4. Phone Calls

• Performance: The campaign drove 244 tracked phone calls, highlighting strong engagement from users looking for immediate booking assistance or service details.

Insight: Phone calls emerged as a key lead channel for The Maid Place, as many customers prefer direct communication when scheduling cleaning services. Call extensions and call-focused ads played an important role in capturing these high-intent leads.