Case Study

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Industry

Home Services

Tenure

July 2025 to Till Date

Additional Support From:

Google Ads, PPC

Business Technologies

The Maid Place is a professional home and office cleaning service based in Frisco, Texas, serving the Dallas–Fort Worth (DFW) area. They are a family-owned and operated cleaning company with over 20 years of experience in the industry, offering trusted and reliable cleaning solutions tailored to each customer’s needs.

🧹 What They Do

They deliver a range of cleaning services designed to fit different home and business needs:

  • Standard House Cleaning – routine upkeep to keep homes fresh and tidy.

  • Deep Cleaning – thorough, detailed cleaning beyond regular service.

  • Move-In & Move-Out Cleaning – ideal when relocating.

  • Carpet & Window Cleaning – specialized cleaning on carpets and windows.

  • Custom Packages – tailored cleaning plans for homes, apartments, or offices.

Their teams come fully equipped with eco-friendly products and professional tools, and services are designed to be affordable and flexible.

📍 Main Location: 2770 Main St Suite 212, Frisco, TX 75033, United States.

Our Google Ads campaigns brought immediate visibility and consistent, high-intent leads for The Maid Place. We saw a clear increase in service inquiries and booked appointments across Frisco and nearby locations. The results exceeded our expectations.” Owner at The Maid Place
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Performance Insights

Focused Google Ads on high-intent local keywords, call-driven ads, and service-specific landing pages with controlled budgets—maximizing qualified leads, phone calls, and consistent conversions with strong ROAS.

1. Cost Analysis

  • Cost: The Maid Place invested a total of $11,200 in Google Ads from July to December 2025, maintaining a controlled daily budget of approximately $60. Campaigns were focused on high-intent users searching for residential cleaning and maid services within the local service areas.
  • Insight: The ad spend was efficiently managed to generate consistent leads while maintaining cost control. The focused budget allocation toward service-based and location-specific keywords resulted in steady lead flow and a positive return on ad spend (ROAS).

2. Conversion Rate

  • Performance: The campaign achieved an overall conversion rate of 8.29%, driven by well-structured search campaigns, clear ad messaging, and service-oriented landing pages.
  • Insight: This conversion rate aligns well with industry benchmarks for local cleaning services, indicating strong intent matching between search queries and The Maid Place’s service offerings.

3. Total Conversions

  • Performance: During the six-month period, the campaign generated 206 total conversions, including booking form submissions, service inquiries, and lead actions.
  • Insight: The consistent conversion volume reflects ongoing demand for professional cleaning services and confirms that the ads successfully reached users actively seeking maid services in the targeted areas.

4. Phone Calls

  • Performance: The campaign drove 244 tracked phone calls, highlighting strong engagement from users looking for immediate booking assistance or service details.

Insight: Phone calls emerged as a key lead channel for The Maid Place, as many customers prefer direct communication when scheduling cleaning services. Call extensions and call-focused ads played an important role in capturing these high-intent leads.

#Seeing The Autus Results

The Maid Place’s Google Ads campaign was strategically designed to attract high-intent local customers actively searching for residential and maid cleaning services. With a controlled and efficient ad spend, the focus remained on generating quality leads, driving phone inquiries, and converting interest into confirmed bookings across targeted service areas. Key Achievements:

$11,200 Ad Spend

Maintained a controlled ~$60/day budget for efficient scaling

8.29% Conversion Rate

Matched strong local cleaning service industry benchmarks

206 Total Conversions

Generated consistent booking and service inquiry leads

244 Phone Calls

Captured high-intent customers ready to book services

WE BRING ALONG TRANSFORMATION, RESULTS, AND GROWTH.

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