How Clutcheeet Solutions Stayed Ahead as AI Changed the SEO Game

Clutch It Handbags or Clutcheeet.com is a fashion-accessory brand specializing in stylish women’s clutches, designer handbags, and evening bags. Their collection targets women who want a unique, elegant accessory that can complement a wide range of outfits, from traditional dresses to modern party outfits.

Clutch It Handbags was founded by a woman named Gunjan M. Suri, who started the brand after struggling to find chic but affordable clutches that matched her style sense and cultural aesthetic. Clutcheeet was born out of a desire to blend “elegance, tradition, and affordability” into every handcrafted bag.

Clutcheeet serves a global audience, while their base is in Toronto, Canada, they offer international shipping to many countries

With the increase in demand for high-quality clutch and handbags in the online marketplace, the company wanted to improve its organic visibility on Google and drive more traffic through targeted search appearance optimizations.

53%

increase in total brand appearances in relevant AI chatbot queries

30%

increase in branded mentions for unique AI queries

6

leads within 6 months where AI channels assisted organic

“After over 20 years in marketing, including working at a worldwide advertising agency, I can honestly say that Autus has been the best team I’ve worked with. What truly makes them stand out is not just their expertise, but the proprietary tools they’ve developed to manage every aspect of the client relationship — from organizing tasks and communication to tracking performance and data.”

Marketing Manager

Before OmniSEO®

Lost visibility as AI overviews diverted traffic from organic search
Outdated SEO tactics couldn’t address new AI-driven search behaviors
Weak brand presence in emerging AI and zero-click channels

After OmniSEO®

Stronger brand visibility across AI and traditional search platforms
Clearer insights into brand performance in generative AI results
Greater confidence in adapting to the evolving search landscape

SEO Objective for Clutcheeet.com

To increase the organic visibility, keyword rankings, and revenue of Clutcheeet.com by targeting high-intent fashion, wedding, and accessories keywords, optimizing product pages for search discoverability, strengthening brand presence for “clutches” and “personalized bags,” and improving user experience to drive higher conversions from organic search traffic.

Autus Approach

Brand Placements on Industry Publications

The website lacked relevant and consistent organic traffic.
Very limited content across website pages, categories, and product descriptions.
Most target keywords were not ranking on Google’s first page.
A high volume of spammy and low-quality backlinks affected domain trust.
Poor website structure with multiple technical SEO issues.
No proper setup for Google Analytics, Search Console, or tracking tools.

Create & Refresh Content for AI-Driven Questions

When organic clicks started to decrease due to AI overviews and zero-click searches, Autus re-evaluated the existing content on Clutcheeet website and created a custom action plan to regain traction:

Website Structure Revamp: Improved site hierarchy for better crawlability and UX
On-page SEO optimization: Fixed H1 tags, improved keyword placement, structured content properly
Meta Tag Enhancements: Crafted SEO-friendly meta titles and descriptions for product & category pages
Category Page Optimization: Added content and optimized internal metadata
Analytics & Tracking Setup: Configured Google Analytics and Search Console for real-time data
Internal Linking Strategy: Built a logical internal linking flow across key product and collection pages
Toxic Backlink Cleanup: Identified spammy links and submitted a disavow file to Google

Technical SEO

Technical SEO is a foundational component for ranking in traditional search engines as well as optimizing for LLMs.

While technical SEO is an ongoing priority for SEO projects, Autus doubled down in a few key areas:

Thematic internal linking
Conversion-focused on-page enhancements such as adding a table of contents and optimizing CTA button placement
Homepage personalization by industry
Title tag updates at scale to tighten query alignment
Preparing LLMs.txt files to manage AI crawler access and attribution

#SeeingTheAutus Results

53%

increase in total brand appearances in relevant AI chatbot queries

30%

increase in branded mentions for unique AI queries

6

leads within 6 months where AI channels assisted organic

Autus Team

Ready to become the cited authority in AI search and capture demand wherever your customers are searching? Connect with Autus to see how OmniSEO® can future-proof your digital strategy.