Websites have become a must-have for businesses of any size, regardless of the industry that they are in. And if utilized properly, it is the best means of marketing your business and converting site visitors into sales.
With the advancement in technology, it becomes critical for businesses to redesign their site and implement new features as per the latest, evolving web designing standards. If you don’t have the proficiency or time to maintain an up-to-date site yourself, consider hiring a web design company to give your website a complete makeover.
There is a big difference between designing a website and redesigning one. Designing a website means designing it from scratch. Redesigning, conversely, is the process of making changes to the existing website or redesigning a part of the existing website without changing the entire look and feel of it.
While it is not easy to pinpoint, you might need to overhaul your site with the help of a web design company if you meet any of the following criteria:
The benefits of website redesigning are not just for making your website more attractive and appealing but also for improving its functionality and usability. If the design of your site is leading to an awful user experience, it is more likely that you will lose customers. Some companies even find themselves losing traffic due to their outdated sites. Redesigning your website will enable you to ensure that it doesn’t lose out on its purpose and can market your business appropriately.
Giving your website a makeover is not a simple task as there are heaps of details to be considered beforehand. Good designing requires good knowledge of user interface and good experience in the designing process, which you can acquire by hiring a professional web design company. We have listed below some of the web designing best practices that will help you improve and redesign your website.
Planning is the most integral part of designing a new website or even redesigning an existing website. Planning gives structure to your work and helps you achieve your goals effectively. That’s why you must invest some time to research and plan ahead of time. If you’re not careful, you could end up with an untested design that doesn’t satisfy users’ needs. Also, you must have a clear idea about the purpose and goals of redesigning your website and how it will benefit you in the long run.
Before you begin the actual redesigning of the site, start with an audit of your current site. Doing so will tell you where you need improvement in terms of SEO and analytics tracking and where visitors become lost in the process. It also provides insight into which elements should be kept from the previous site, either because they’re working well or because they represent the essence of your brand.
Whether your website needs a little push or a complete overhaul, creating a design mockup will lay the foundation for your new site. Include all possible pages that you might need to revamp during the designing process. That will help you avoid unnecessary additions later on and ensure that you do not miss out on anything important.
However, if you are not familiar with creating wireframes or mockups, hire a professional website design company to create a blueprint and visual model and plan out the contents of your new design.
Analyzing your competitors is one of the most significant yet overlooked factors. It’s crucial that you thoroughly research your competition and find out what their websites look like and how easy or difficult it is for their users to navigate around. A web design company can help you gather information about your competitors’ websites and analyze how they are doing well. That will help you decide what additional changes you want to make to your site’s design and layout. In addition, using your competitors’ sites as inspiration will also enable you to avoid making the same mistakes as they might have.
Before starting your redesign, make sure that you know who your target audience is. You can’t design a great website if you don’t know who it’s being designed for and what your audience expects from your site. The best way to understand them is by creating user personas to find out who they are and learn about their interests and demographic profile. Once you know your audience and market, the next step is to analyze their current digital behavior and preferences.
One of the most critical steps in redesigning your website is finding the right web designing company for the job. It might seem like an overwhelming task, but don’t worry – there are plenty of professional and experienced companies out there that can help match you with a qualified designer. Ensure that all potential candidates have relevant experience and, even more importantly, ask them how they will go about redesigning your website. Most designers will have their own process and unique way of doing things, so make sure you’re comfortable with their methods before opting for one.
Here is the harsh reality: the internet is stacked with millions of websites; however, countless sites are inadequately designed, non-functional, and unresponsive. On top of that, internet users have an attention span of a goldfish. If they are forced to wait too long for pages to load, they may get frustrated and click away from your site faster than you can blink! Studies reveal that even a 1-second delay in page response can lead to a 7 percent reduction in conversions, while every 100 milliseconds delay leads to a 1 percent loss in sales.
It means you have a short window of time to impress your users and spur them to shop around before they are gone forever. That is why it is paramount to optimize your website’s loading speed when you hire a professional web design company to redesign your website.
Another factor to think about when redesigning your website is the customer journey. UX design is concerned with enhancing user satisfaction by improving ease of use, accessibility, efficiency, and overall effectiveness of the user interface. If your visitors are bouncing off of your page within seconds, it can damage your brand reputation and hurt future sales as well. To ensure that your website is user-friendly, ask yourself these questions:
A well-designed, user-friendly website should be easy on the eyes, navigable, and rich in content. Hiring a professional web design company to create an easy-to-use and friendly layout is a wise investment. They will help you optimize your website for an enhanced UX, making your visitors stay longer on your site and improving your conversions and ROI.
Designing an eye-catching website is not enough – you also have to ensure that it is fast, mobile-friendly, and responsive. If you have an obsolete website, you may want to consider updating it to include a more modern, responsive layout. Remember, you aim to gain your visitors’ attention and compel them to bookmark your site later and not scare them off. So, instead of cramming your site with unnecessary information and visual elements, focus primarily on making it simple, consistent, and responsive across all platforms and devices.
Additionally, a mobile-friendly design will allow your prospects to find information and enjoy your content on mobile devices without having to turn their desktops or Macs every time.
When redesigning your website, focus on your site’s navigation and don’t get too caught up in making your site beautiful. Websites that are attractive but hard to navigate or use are like those cute shoes that hurt when you walk in them—they look great, but they’re not worth it.
A successful website redesign is simple, clean, and easy to navigate. It means ensuring that your visitors can easily find what they’re looking for and navigate around seamlessly. A web design company can help you improve your site’s navigation by:
Last but not least, call-to-action buttons are vital for encouraging visitors to take action after visiting a web page. Look at how you can add new CTAs to encourage more visitors to attend webinars or subscribe to your newsletter, for instance.
Website redesign is a crucial part of the life cycle of any business website. At the same time, however, giving your site a makeover can be a tricky process, especially if you are not an expert. With so many different design elements and factors to consider, it is easy to get overwhelmed, which is why many businesses fail to keep their website updated and in shape. But if you want your site visitors to have a seamless experience and increase your sales, you need a professional website that accomplishes these goals.
If you are looking for a professional yet cost-effective web design company to redesign your website and improve its overall functionality & appearance, contact us at (929)357-3255.