Overview on Social Media Marketing

January 8, 2015 Overview on Social Media Marketing By Gaurav Madan

Getting recognized among its target audience is the most important aim of any business. Whether you are an online business or a brick-and-mortar company, marketing your business through traditional methods is time-consuming and expensive. If you want your business to shine amongst the hundreds of similar companies, then you have to reach out to the maximum number of potential customers in as short a time as possible. And the easiest way to do this is through social media marketing.

Your business website is a powerful tool to market your products and services as well as generate income. It is often the first impression of your business to the world. Social media marketing is the marketing done via social media platforms. That could be sharing news, views and offers on your business’s Facebook page, or tweeting announcements on your Twitter profile, sharing stimulating and attention-grabbing images related to your business on Instagram, or maintaining an updated blog. With the proliferation of social media platforms and the amount of time people spend on them, your business website could get millions of visitors a day, and many of them could convert into customers.

The two most important ways this can be done are:

1. Creating a buzz: This can be done by sharing updates on social networking sites and attracting audience with catchy, impressive messages. Once the buzz is created, it spreads over the internet from person to person. When someone ‘likes’, shares, or retweets your message, it is seen by the followers or contacts of that person, and thus the cycle continues. The buzz could result in increased followers and visitors to your business website, which indicates more interest in your company, and hence, more customers.

2. Garnering followers: Social networks like LinkedIn and Facebook allow creation of groups that let people with shared interests to interact with one other. If you’re a business owner, you could create a group for your business where existing customers and new followers could interact with each other and share views and opinions on your product or service. This will result in more publicity for your business and you would also get to know the opinions of your customers and followers.

Social networking and online marketing companies Los Angeles help businesses to rapidly reach out to more people. Local search and review websites are another great way to create awareness about your business and also serve as a platform for customers to share their views about your product or service. Effective social media marketing is a great source for web traffic and if done properly, it could help you create awareness for your business and gain customers in a short time span at a low cost.


Gaurav Madan

About Author

Gaurav is working on various verticals like IT & Software Solutions | Digital Marketing | E-Commerce | BPO | Outsourcing | Offshoring | Global Deliveries | Exports | Education. Gaurav believes in CHANGE, which is constant throughout the LIFE so be with the CHANGE Gaurav is having, In-depth experience in IT Solutions, Offshoring, Internet Branding, Sales & Marketing, Managing New Projects & Processes, Solution Designing and Transitioning of New International and Domestic business engagements. Proficient at managing & leading teams to run successful operations & experienced in developing procedures, service standards, client satisfaction using standard frameworks for business excellence.

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