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The Internet has blurred geographical and political boundaries, making it an essential tool for small businesses. It has brought the world closer and simplified our lives. A few years ago, if you had told a person that technological innovations would enable two people residing in different corners of the world to see and talk to […]
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With more than three billion users, social media is a force to be reckoned with. No wonder businesses of all shapes and sizes around the world use social media to engage their target audience effectively. From cost-effectiveness to increased customer satisfaction, there are several benefits of marketing on social media. Social media marketing is a […]
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How to Optimize Your Google My Business Listing to Improve Local Ranking The Internet has simplified our lives. Who would have thought a few years ago that we could have our favorite products delivered to our doorsteps without stepping out of our homes, or learn new skills without enrolling in traditional classes? Given the important […]
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Humanity is facing its worst crisis in decades. A novel coronavirus outbreak has brought life to a standstill. The deadly virus has killed more than 100k people, while more than 2.5 million cases have been confirmed to date. The outbreak has altered our way of life. Social distancing is the new buzzword. Coronavirus has hit […]
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Establishing their business’s online presence tops the priority list of business leaders around the world. Every business needs to have a digital presence today. A solid online presence could give your business a competitive edge it needs to survive and thrive in today’s cutthroat competition. When you are finally ready to take your business online […]
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The threat of Coronavirus has brought life to a standstill around the globe. Who would have imagined a microscopic virus can wreak havoc on economic powerhouses such as China and the U.S. Apart from effecting lakhs and killing thousands, #coronavirus has forced businesses to go into ‘hibernation.’ Let’s admit it- it’s a scary time for small business […]
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For a business, having an online presence is now more important than ever. Building a strong online presence goes beyond creating an impressive website or impacting full social media accounts. You also need to come up with an effective SEO strategy that covers all bases. You cannot just create your SEO strategy and forget it. […]
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The process of building an online presence does not happen overnight. To increase the quality and quantity of traffic to your website, you need to invest in SEO. SEO is a marathon, not a sprint. Anyone who claims to help you get to number one on Google overnight either does not know anything about SEO […]
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Google introduced the nofollow link attribute nearly 15 years ago as a way to combat comment spam. It evolved into one of the search giant’s suggested methods to flag sponsored and advertising-related links. Since nofollow was introduced, the World Wide Web has significantly evolved; and hence, nofollow too should change keeping in mind the changes […]
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With Shoelace, Google is scripting a comeback to social media, which is expected to bring a massive revolution in the digital-sphere. With key features including those already found on Facebook, Shoelace is equipped with some more specifications, just in case you were wondering. Now, you might ask why the app is named Shoelace; it is […]
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As what might come as a wake-up call for online business owners and webmasters, Google has finally begun the rollout of its mobile first index for search engine results. For now, Google is still in the testing phase and there is no clear timeline of when the mobile first index will be applicable for a […]
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