The Role Of SEO In Digital Marketing

February 22, 2022 The Role Of SEO In Digital Marketing By Gaurav Madan

Content, social media marketing, and PPC advertising are primary areas where most new players allocate their digital marketing budgets. That makes sense — they are quick, relatively inexpensive, and can provide that all-important bottom line visibility.

So, Does That Mean Is Search Engine Optimization Dead? 

Never has there been so much data and stats available to answer this simple question. So, let’s talk a bit about it.

Most people believe that SEO is dying. Many businesses firmly insist that SEO is entirely dead because they failed to acquire insane traffic and leads even after doing SEO for a few weeks. On the other hand, many SEO agency in NYC and marketers claim that search engine optimization is still the currency of the internet.

So, What Exactly is the Truth?

The answer is ‘NO and YES.’ Let’s put it this way: SEO is not becoming extinct; it is simply progressing. Compared to the previous year, elements of search engine optimization have either wiped out or evolved into something new and different. As a result, businesses still using outdated SEO techniques fail to get any results and crash their rankings.

SEO is Alive, and Why is Still Important…

You’ve established some level of online presence, and your trip to market has involved a few steps in the marketing funnel, such as paid ads and social media campaigns. However, if you’re a brand new venture, it’s unlikely you have the budget for costly paid campaigns until you have confirmed that there is a need for your offerings.

Similarly, if you’re an established business looking at expansion into new markets, the chances are that users’ Google searches for your services are not coming up in the top spots. In this case, even though you already have a presence on social channels and maybe catering to some niche audiences through paid advertising, SEO is a must-have for your business growth. In this modern era, where everything you do on the internet generates a data footprint, it is evident that SEO helps you to drive traffic and sales infinitely if done correctly.

What is SEO and its Significance in Digital Marketing?

Without a doubt, SEO has become central to your digital marketing strategy and efforts and is the essential thing you need if your site is on the web. It involves the process of optimizing your website pages and contents for search engines with the primary goal to get higher rankings for relevant keywords. Thus, later it comes out as top on the list whenever someone types in any query.

Search engines guide the strategies as over 90% of consumers’ online activities. It helps your existing and potential customers find your business information and products on the web, driving rich traffic to your site and increasing leads.

Why Should Your Brand Care for SEO?

Once upon a time, all companies believed that their products were better than others and reached customers just by their presence on the market. But today, scores of websites don’t even show up for a customer’s search term due to the increased competition. Businesses that invest in professional digital marketing and SEO agencies succeed in scoring better positions in SERPs, while others fail behind.

In addition, people know that multiple businesses are offering similar products or services and don’t want to settle for substandard things. On top of that, they expect to find what they exactly need in just a few seconds. That’s the reason most people usually yield to a business that shows up on the first page or at the top of Google results. Assuming this, SEO is indispensable for every business looking to create a brand on the internet, find new customers, and boost conversion rate.

While SEO in digital marketing is not rocket science, one certainly requires hands-on experience and professional skills. Furthermore, with the recent updates to search engine algorithms, SEO has become even more challenging to accomplish with high rankings.

Categories of Search Engine Optimization (SEO)

SEO has evolved enormously over the last decade as Google’s search algorithms have become more complex and sophisticated. However, it is still primarily divided into three major categories, which are:

  1. On-Page SEO: On-page refers to factors you can control on the website, such as code, metadata, titles, headings, images, and links. Any internal improvements you make to the website can be seen in a search engine’s results.
  2. Off-Page SEO: Off-page refers to the measures beyond a site, such as social networking, press releases, forum postings, and brand mentions. The progress you make outside of your website can directly affect your presence and rankings on a search engine result.
  3. Technical SEO: The focus of technical SEO is to optimize your website and servers, ensuring that search engine bots crawl, index, and interpret your web pages and content effectively and successfully.

Nowadays, most SEO and digital marketing agencies focus on a combination of on-page and off-page SEO since they complement each other and can deliver outstanding results when done right.

Reasons to Invest in Search Engine Optimization

SEO is one of the most robust pillars of digital marketing. And when done well, it helps boost brand awareness and increase traffic to your site. If you are still confused and debating about whether to invest in a digital marketing agency and SEO services or not, the reasons below can help you make the right decision.

If You Want More Traffic and Customers, Say Yay to SEO 

At present, more than half of the world’s population is on the internet every day. And this holds for all age groups – from kids to boomers to adults, everyone is using it for simply entertainment purposes or finding information about anything under the sun!

Your Los Angeles SEO agency gives you editorial results on different search engines by using a set of SEO procedures and activities.

  1. SEO Is Free, So Why Not Get More Earned Results 

SEO is not only free but also simple to implement. While you must hire a qualified SEO agency to guide you through the SEO steps, you don’t need to squander thousands of dollars on ad campaigns or purchase expensive tools. Instead, your marketing consultant will help you rank for the keywords you want your site ranked for and reach massive audiences. In addition, SEO can also be instrumental in driving more conversions and sales.

  1. If you prefer the highest-quality traffic, look no further than SEO.

The best source of qualified traffic for a site is Google organic search, and SEO drives more of that traffic than any other channel. Why? Because it doesn’t interrupt customers’ journeys. Alternatively, SEO helps customers find you organically when they’re ready to buy — and it does so at the moment in which they’re most likely to convert.

  1. Consider this scenario:

A customer searches for “red stools” on Google and clicks on the first result, which leads them to a site selling red stools. At this point, the customer knows what they’re looking for and where to find it. They don’t need to see ads or promotions because they’ve already landed on the page they wanted. That is called a “destination page,” and it’s the highest-quality type of traffic you can get.

  1. If You Want To Cut Costs Associated With Advertising, SEO Is Your Top Horse 

Advertising can be expensive, and many businesses cannot afford these costs when launching a new product or service. However, when using SEO techniques, a company does not need to spend riches on advertising to generate awareness about their brand and offerings. Instead, investing in an SEO agency makes it easier for companies to advertise on a budget because they do not have to go out and buy ad space on various publications.

Basic Steps of SEO

SEO focuses on improving the visibility and rankings of your website or page on search engines. The basic steps in SEO are:

  • Understand search engines’ ranking algorithms and how they work.
  • Find the right keywords and identify your target audience’s search for.
  • Write original and high-quality content that Google’s algorithms can easily read.
  • Optimize your site structure to help Google understand what your site is about and increase its visibility in search results.
  • Promote your content through social media, blogs, guest posts on other popular sites, etc.
  • Finally, Monitor your progress and make changes as you go along.

To Summarize

Search engine optimization (SEO) is the most critical online marketing strategy for any business. It can make the difference between whether or not you succeed or fail with companies competing for top spots in search engines like Google.

The strategies and tools for SEO continue to evolve, but the core purpose remains the same: To get your site and services found online by the people looking for them.

The traffic you get with SEO is targeted, so you don’t have to worry about buying traffic that you can’t convert.

Moreover, it often takes your leads directly to destination pages because the search results are relevant to their queries, thereby adding value to their online journey and experience. As a result, the Phoenix digital agency helps in getting more business.

Are you looking for a professional digital marketing agency to attract high-quality traffic and increase your online brand visibility? Get in touch with us today!


Gaurav Madan

About Author

Gaurav is working on various verticals like IT & Software Solutions | Digital Marketing | E-Commerce | BPO | Outsourcing | Offshoring | Global Deliveries | Exports | Education. Gaurav believes in CHANGE, which is constant throughout the LIFE so be with the CHANGE Gaurav is having, In-depth experience in IT Solutions, Offshoring, Internet Branding, Sales & Marketing, Managing New Projects & Processes, Solution Designing and Transitioning of New International and Domestic business engagements. Proficient at managing & leading teams to run successful operations & experienced in developing procedures, service standards, client satisfaction using standard frameworks for business excellence.

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