Top Five Digital Marketing Trends to Look Out For In 2020

February 19, 2020 Top Five Digital Marketing Trends to Look Out For In 2020 By Gaurav Madan

For a business, having an online presence is now more important than ever. Building a strong online presence goes beyond creating an impressive website or impacting full social media accounts. You also need to come up with an effective SEO strategy that covers all bases.

You cannot just create your SEO strategy and forget it. SEO is a vast, constantly-evolving field. SEO trends and tactics that are in vogue today may fall out of favor tomorrow. To ensure your SEO strategy delivers results, you need to keep on top of SEO trends and regularly tweak your strategy accordingly. With this thought in mind, let’s take a look at some SEO trends that will rule 2020.

The Rise of Artificial Intelligence is Inevitable

AI is already playing a major role in our everyday lives. From booking a cab to ordering food, we use AI for performing several everyday tasks. In SEO, AI is used for creating smart campaigns and automated bidding strategies. Many digital marketing companies in San Jose use AI algorithms to help businesses expedite and improve the accuracy of different processes such as keyword research, competitor analysis, and search intent research.

The success of a PPC strategy majorly depends on the way automation tools are leveraged to support decision-making frameworks. Machine learning software manages every aspect of a campaign through statistical learning methods.

In 2020, machine learning and automation will continue to play an important role in SEO. With technology improving by leaps and bounds, AI will be able to generate analytics with pinpoint accuracy and perform complex tasks at a much faster rate, enabling search engines help advertisers reach their target audience. A study predicts that by 2024, AI identification will impact more than 50 percent of advertisements.

Chatbots Will Come to the Party

While many businesses have already got on the chatbot bandwagon, others are planning to follow suit. Using chatbots makes sense. Afterall, they, unlike their human counterparts, do not need rest (apart from breaks required for periodic maintenance), do not ask for a raise, and do not commit human errors.

Chatbots on your site can help increase dwell time by engaging your target audience. Chatbots are designed to provide real-time solutions, meaning your website visitors won’t have to wait for a human to be online to get answers to their questions. Chatbots can also be trained to help website visitors navigate different sections of a website, which increases the number of pages visited. A study found that almost 63 percent of online users interact with a chatbot without being aware of it.

With time, chatbots will get smarter. Chatbots of the future will be able to answer complex questions and will play a fundamental role in personalizing user experience.

The Demand for Personalized Content Will Grow

Content is and always will be king. As buyers get more demanding than ever, creating error-free content is no longer enough. To get and keep your buyers’ attention, you need to come up with a plan to personalize your content. When creating a content strategy, assess your customers’ needs. Ask yourself what are their pain points and how you can leverage your content to help them solve these problems.

When classifying customers on the basis of demographics, treat them as people, not numbers. Regularly revisit and adjust your messaging. When interacting with a buyer, be as specific as possible to make the person feel that you are addressing them as an individual, not a crowd. Create focused content depending on the needs and preferences of your target audience. The idea is to deliver unique customer experiences that make your buyers stick.

Businesses Will Come up With a Plan to Harmonize Their PPC and SEO Initiatives

SEO is the polar opposite of PPC. While SEO involves using methods to boost a website’s traffic free of cost, PPC involves using paid advertisements. Due to the contrasting nature of SEO and PPC, many managers consider them as nemesis of each other. The ultimate goal of both SEO and PPC is to increase traffic. Instead of choosing between SEO and PPC, why not come up with a plan to harmonize the two approaches?

To harmonize your PPC strategy with search engine optimization, experiment with PPC and landing pages. Test how certain keywords perform through PPC. When working on your SEO strategy, use PPC data and data from your keyword research to decide which keywords to prioritize for swift results. Use PPC retargeting to provide your visitors a hassle-free way to finish what they started.

If your PPC campaigns have high CPC rates, use the same keywords in your organic SEO campaign. Before investing time and effort in your SEO strategy, test your keywords with a PPC campaign.

In 2020, SEO and PPC teams will come up with strategies to share strategic keyword data and SEO ranking data. SEO and PPC teams will work together to increase SERP coverage for clients.

PPC Marketers Will be forced to up Their Game

Automation is set to replace data-driven and mundane tasks. PPC marketers who fail to up their game now will fall dangerously behind. Outsmarting Google’s complex automated technology will take some doing. PPC marketers must learn to think outside the box and adopt a more strategic mindset to drive results both for their businesses and clients.

PPC marketers must focus on learning the strengths and shortcomings of automation tools. They must be prepared to embrace CRM data when deciding whether AI can be used for campaign management. They must work with AI to create solutions (typically algorithms) to automate tasks, and not use it as a subordinate.

Struggling to come up with a digital marketing plan for your business? Worry not! Autus Digital Agency is here to help. We are a team of passionate digital marketers. As a leading digital marketing agency in Dallas, we have made helping businesses supercharge their SEO our primary objective. We use advanced techniques to unleash the power of SEO. To consult with a digital marketing expert, call now at +91-9911966926.


Gaurav Madan

About Author

Gaurav is working on various verticals like IT & Software Solutions | Digital Marketing | E-Commerce | BPO | Outsourcing | Offshoring | Global Deliveries | Exports | Education. Gaurav believes in CHANGE, which is constant throughout the LIFE so be with the CHANGE Gaurav is having, In-depth experience in IT Solutions, Offshoring, Internet Branding, Sales & Marketing, Managing New Projects & Processes, Solution Designing and Transitioning of New International and Domestic business engagements. Proficient at managing & leading teams to run successful operations & experienced in developing procedures, service standards, client satisfaction using standard frameworks for business excellence.

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