We live in today’s fast-paced digital world where generative AI content creation tools such as ChatGPT, Jasper, and Copy.ai have revolutionized content marketing. These tools allow marketers to create blogs, social media posts, emails, product descriptions, and even video scripts in minutes instead of hours. This is super convenient, of course, but also raises a legitimate concern: how do you leverage generative AI content for marketing without losing the human touch that fosters trust, emotion, and connection?
In this blog post, we will understand how to use generative AI in a responsible and creative way while still not letting your brand’s voice, values, and authenticity get lost in the mix. Read more below.
Generative AI is great as a content hub that can generate a bulk ton of text, brainstorm ideas, and optimize for SEO. It’s able to copy tone, it can summarize data, and it can even craft outlines and drafts. But, it doesn’t know real empathy, intuition, and experience.
What AI can do:
What AI can’t (fully) do:
Keep holding onto that human touch and use AI as a creative partner rather than a replacement.
Also Read: Google SGE And Generative AI In Search: How It’ll Affect SEO
AI is a tool, not a strategist. Start every content marketing campaign with clear human intentions:
When you already have your content strategy prepared (including personas, tone guidelines, and content goals) you can use AI to carry out tasks faster.
AI-generated content can sound generic or overdetermined. To do this, overlay AI drafts with your brand’s personality. Consider generative AI content like a first draft or a sort of skeleton that needs humans going over with emotion.
Here’s how to do it:
Following these steps will ensure that your content stays relevant, real, and emotionally involved.
Artificial intelligence is able to analyze huge data sets to reveal industry trends or buyer behavior. But it can’t empathize in a literal sense with how your audience feels. That’s where the human touch comes in.
Use AI for most of the data-heavy lifting: summarizing reports, surfacing patterns, etc. Then interpret and contextualize that data, with real human stories.
Example:
This combo of insight + emotion gives content a powerful cutting edge.
AI for content marketing is new, brave, and different. Instead of deploying AI to mass produce generic posts, use it to:
Treat generative AI like a writing room intern: useful for ideation, but not something you’d want to go public without your input and polish.
Generative AI content can “hallucinate” or invent facts and statistics. That makes fact-checking mandatory. Before posting AI-generated content:
Credibility is more important than ever — particularly when audiences are growing skeptical of content produced by AI content creation tools. Edit, customize, and refine, as you can.
To establish an emotional connection, combine generative AI content with real human elements, for example:
It’s details like these that can serve as a reminder to your audience that there are people behind the content, not just algorithms.
Not everything needs a disclaimer, but sometimes transparency earns trust. If your business is related to sensitive topics (including healthcare, mental health, money), you might also mention that AI was used to create the content and experts validated it.
This transparency strengthens the ethics and integrity of your brand.
More advanced users will be able to refine the results by training AI content creation tools on brand-specific materials:
There are even platforms with whom you can build custom AI models, or personas, allowing you to scale up content far more efficiently without losing the human touch.
Finally, don’t just use AI to generate content, use it to optimize your work. A/B tests various headlines, intros, and CTAs created by AI. Measure engagement metrics. Learn what resonates.
Then adjust your prompts, tone, or structure from there. Content marketing is an iterative process, and generative AI can help you iterate at scale — if you keep engaged and analytical.
Are you ready to start using generative AI for content marketing? Generative AI can be a game-changer but not magic. It needs to work in collaboration with human judgment, creativity, storytelling, and empathy.
If you are someone looking to revolutionize your content marketing strategy, then Autus Digital Agency is here to help! With years of experience in the industry, we strike the right balance between using AI content creation tools and human empathy. We ensure that your brand’s soul is not lost because of AI. Trust us to level up your SEO game. Book a consultation with our experts today.
Gaurav Madan, Founder and CEO of Autus Digital Agency, is a pioneering figure in digital marketing with experience of 20+ years. His expertise revolutionizes online marketing strategies and leverages digital platforms for business growth. Gaurav’s consumer-centric approach and strategic vision propel diverse industries to position online presence and dominate.
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